Apple’s Vision Pro spatial computer is not a product you can buy on a whim. Priced at over $3,499, it’s a luxury purchase that many people can’t afford without adjusting their budgets. We know how much it costs consumers to buy products. vision pro, but how much will it cost Apple to buy the parts needed to make it? Research firm Omdia (via CNBC ) was able to estimate that each headset has a total “bill of materials” of $1,542.
That doesn’t mean Apple makes $1,957 for every 256GB. vision pro Sold. After all, the “bill of materials” doesn’t include how much money Apple spends on research and development, packaging the product, or marketing the device.
The most expensive part is vision pro It’s a 1.25-inch micro-OLED display that appears in front of the user. This part is made by Sony. Omdia estimates that each display costs $228, and for each headset he would need two. An iFixit teardown revealed that the display has a resolution of 3660 x 3200 pixels. Compare this to the iPhone 15’s resolution of 2556 x 1179. vision pro The display is smaller than the iPhone’s screen, so the headset’s display has 3,386 pixels per inch, while the iPhone’s screen has 460 pixels per inch. iPhone15.
Following the display will be the chip used. vision pro Next comes the expensive component. This includes the M2 SoC, which is the silicon Apple uses in the iPad Pro (2022), and the R1 custom processor. The latter processes input from 12 cameras, five sensors, and six microphones to make it appear as if things are happening in real time right in front of the user’s eyes. The R1 chip streams new images to the display within 12 milliseconds.
Apple declined to comment on the estimates, and CEO Tim Cook discussed such BOM (bill of materials) estimates, saying, “I’ve never seen anything close to accurate.” But that didn’t stop him from defending the device’s price. “From a price point of view, this product packs an incredible amount of technology into it.” The product has 5,000 patents, from silicon to displays, “significant AI and mechanical It’s learning,” Cook added. “We’re really excited about this because all the hand tracking, room mapping, all of this is driven by AI.”
Apple’s first quarterly earnings report includes: vision pro Revenues are expected to be announced in the first week of May, covering the second quarter of 2024. That report will include results from January through March. Spatial Computer was released by Apple on February 2nd.
