Dive Overview:
- Albertsons announced new partnerships with technology companies on Wednesday. Capgemini This will equip grocers’ retail media departments with intelligent process automation and generative artificial intelligence.
- The partnership is designed to provide Albertsons Media Collective with insights to enhance media planning, media operations and content production.
- Generative AI is seeing increased adoption across the grocery industry, and it’s a tool that experts expect to become even more prevalent throughout the year.
Dive Insights:
capMetersini Intelligent Progress Automation is a robotic process automation (RPAAccording to an emailed press release, the company will use AI and smart analytics to provide Albertsons Media Collective with end-to-end insights to enhance its media operating model, streamline workflows and improve campaign performance for brands and agencies.
Albertsons‘Retail media networks can integrate to increase speed to market by 20%. Capgemini The technology enables real-time creative optimization and operational automation of media planning, freeing employees to focus on higher-level tasks. It also provides greater flexibility, efficiency and campaign performance for the grocer’s CPG and brand partners, according to the announcement.
“The advertising industry is full of potential for integrating AI, and we see huge opportunities to leverage process automation to streamline workflows, improve campaign performance and reduce time to market,” Christy Arguilan, senior vice president of retail media at Albertsons Media Collective, said in a statement.
Generative AI continues to gain traction among grocers, with industry experts predicting the technology will go mainstream by the end of this year. In a recent interview, Bobby Gibbs, a partner in Oliver Wyman’s retail and consumer goods team, said generative AI will: Further integration into grocery store apps and websites To provide shoppers with a more personalized experience, Key elements of retail media construction.
Albertsons isn’t the only company adopting AI technology: In May, The Fresh Market, in collaboration with technology company Firework, announced the beta release of what it claimed was the first-ever generative AI live shopping solution, which will give the specialty grocer’s customers on-demand, continuous video chat capabilities even after they’ve placed their order. Live Stream end.
This marks Albertsons’ second retail media announcement this week and furthers the grocer’s continued influence and commitment in growth areas.
