As shopping and entertainment become increasingly intertwined, Amazon and Walmart looking for A new way to drive sales through content.
On Tuesday (April 16th), amazon live We have announced a new interactive and shoppable channel. high speed channel upon prime video and amazon freevivefeatures the e-commerce giant’s “Shop the Show” technology, which allows viewers to shop and watch the content they watch on TV on their mobile devices.
“With Prime Video and Freevee’s new ‘Amazon Live’ FAST channel, we are making shoppable entertainment more accessible, interactive and engaging than ever.” Wayne PerbooAmazon’s Vice President of Shopping Video said: in a statement.
Amazon isn’t the only retail giant using streaming to drive sales. The end of last year, walmart announced a collaboration with tick tock and Roku launch it first shopping series. Her 23-part “Add to Heart” series, modeled after Hallmark’s standard holiday movie formula (a professional woman returns to the town she grew up in around Christmas and finds love), has given consumers We gave you the option to purchase the product you saw on the screen.
Also in November, the retailer announced it was expanding its shoppable TV footprint through a new partnership with NBCUniversal‘s peacock A platform where viewers of Below Deck Mediterranean, a reality series about superyacht crews, can purchase themed merchandise during the event.Shoppable episodes”
In fact, PYMNTS Intelligence’s “How We Will Pay Report: How connected devices are enabling multitasking among digital-first consumers” is based on a survey of more than 4,600 U.S. consumers.
The report found that of the 95% of consumers who own an internet-connected device, one-third said they would be more likely to use an internet-connected purchasing experience when watching a live streaming series on an iPad or mobile device. revealed that he is interested in. and they If you want to purchase clothing or jewelry worn by an actor, touch the screen to go to the product page and complete your purchase.
Additionally, the study found that more than three-quarters of consumers used a connected device while participating in leisure activities in the past month.and the One in three of them used it for shopping.
in interview PYMNT and brian quinnThe president and co-founder of Shopsense AI asserted that entertainment venues have a significant impact on consumer purchases. For example, he credits Yellowstone for Carhartt’s rise in popularity. As such, the media companies that back these assets who paid for the content should “take the first bite at the apple,” Fishback added. Then The retail sales it generates.
For Amazon and Walmart, these moves allow both companies to become more relevant in consumers’ daily lives. PYMNTS Intelligence Research Complete Payslip Report: New consumer spending data reveals Amazon has a big lead over Walmartestimated the two retailers’ respective market shares in various categories as of the fourth quarter of 2023, based on years of earnings reporting combined with national data from the U.S. Census Bureau and the Bureau of Economic Analysis. We find that Amazon holds a 4.4% share. Total consumer spending accounted for 3% of Walmart.
