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Image credits: Amazon
Amazon is launching the Amazon Live FAST (free ad-supported television) channel on Prime Video and Freevee in an effort to keep live shopping relevant. Previously only available as a feature on desktop, mobile, and Fire TV, the new live channels give U.S. customers more ways to consume interactive and shoppable content.
Amazon Live’s FAST Channel features 24/7 programming from popular creators and celebrities, including reality TV stars Lala Kent (Vanderpump Rules) and Paige DeSorbo (Southern Charm). Masu. Paige DeSorbo is also launching her own original show on Amazon Live. , where she develops completely new content. Brands like Tastemade and The Bump also host streams to sell their products.
Viewers can use the Amazon Shopping app on their mobile devices to browse and purchase items featured by influencers. By typing “buy the show” in the search bar, users will be directed to a shopping carousel featuring the products they saw on TV in real time.
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Image credits: Amazon
This isn’t the first time Prime Video has introduced an e-commerce shopping experience on its streamer. To promote “The Boys” spinoff series “Generation V,” Amazon has launched a virtual store selling products and home goods based on the show’s superhero school, Godolkin College.
Last year, the top two shopping channels, QVC and HSN, launched linear services on Freevee, which at the time was the only livestream shopping channel on the service.
Amazon Live launched in 2019 as a QVC-like shopping experience that helps brands discover their products and talents engage with fans. The company began offering it to Indian customers in 2022. The company says more than 1 billion customers in the U.S. and India streamed Amazon Live shoppable video in 2023 alone.
Despite Amazon’s success with live shopping, this format makes up a small portion of the e-commerce market. Last year, the value of live shopping was expected to be $31.7 billion, but total online retail sales in the U.S. reportedly reached $1.14 trillion.
