Amazon PPC Daily: What is it? How does it work?

In the competitive environment of selling on Amazon, Amazon PPC advertising has emerged as an important tool for sellers to increase awareness and drive sales.

Not only do sellers need to make sure they’re targeting the right keywords in their campaigns, but here’s what many sellers may overlook: when Your ad should appear.

Among the various strategies used by merchants, dayparts have received significant attention due to their potential to optimize advertising spend and target audiences more effectively.

This article details the Amazon PPC daily concept, its benefits, implementation strategies, and best practices.

What is Amazon PPC Daypart?

Intraday splitting, also known as ad scheduling, is a method of scheduling PPC ads to run during specific times of the day or week when they are most likely to reach your target audience and generate the highest revenue.

By analyzing historical data and customer behavior patterns, sellers can identify the best times to display ads.

For example, if you notice that your product sells best in the afternoon, use daytime segmentation to run ads during the busiest times of the day and stop ads during times when sales drop. can.

The importance of lunch breaks in Amazon PPC

In the context of Amazon PPC advertising, daily splitting allows sellers to strategically allocate their budget to the periods with the highest conversion rates, thereby maximizing the efficiency of their advertising campaigns.

By avoiding spending during low-traffic hours or during the day, sellers can minimize wasted resources and achieve a higher return on investment (ROI).

According to the 2024 Jungle Scout State of the Seller Report, increasing advertising costs are the biggest challenge facing all Amazon sellers and brands. By using time of day within your Amazon advertising strategy, you can ensure that your ads only appear on your busiest days and times.

Advantages of Amazon PPC Daypart

Ensuring that advertising campaigns run efficiently and profitably should be a concern for all sellers. In fact, 38% of Amazon sellers are concerned about increasing advertising costs.

To combat rising costs, sellers should implement intraday splits to allocate advertising spend more wisely. Let’s take a look at some more benefits of Amazon PPC time splitting.

• Enhanced targeting. Daily segmentation allows merchants to tailor their advertising efforts to the browsing and purchasing behavior of their target audience. By displaying ads during peak shopping hours, merchants can increase their chances of reaching potential customers at a time when they are most receptive to making a purchase. Sellers can also turn off ads on certain days when sales may drop.
• Spread your advertising budget evenly. While intraday splits are used to deliver ads during optimal shopping times, merchants use intraday splits to ensure that their daily advertising budget is spread evenly throughout the day. You can also make it look like this: A seller can budget by percentage for each hour of his day, so he doesn’t run out of money during peak conversion times or when his competitors’ budgets are exhausted.
• Cost optimization. By focusing ad spend on times when conversion rates are highest, sellers can avoid wasting budget during less productive times. This cost optimization increases the efficiency of advertising campaigns, increases ROI, and ensures better allocation of resources towards actual sales promotions.
• Improved performance metrics. Implementing daily separation allows sellers to more accurately track and analyze performance metrics such as click-through rates, conversion rates, ACoS, and ROaS. By measuring the impact of different time zones on these metrics, sellers can adjust their time zone strategies over time to achieve better results.

Amazon PPC Daypart Strategy

Now that you know what the daily rate is and why it’s important, let’s take a look at some strategies for PPC daily rates.

• Data analysis. The first step in implementing time-of-day segmentation in Amazon PPC is to analyze historical data to identify customer behavior patterns. Sellers should examine metrics such as traffic volume, conversion rates, and sales performance across different times of day and days of the week.
• Identify peak hours. Based on data analysis, merchants can pinpoint the peak hours or times when their target users are most active on the platform. These are the times when ad visibility is most likely to lead to high engagement and conversions.
• Adjust campaign settings. Once peak hours are identified, sellers can adjust campaign settings within the Amazon Advertising platform and schedule ads accordingly. This may include increasing your bids during peak hours to increase your ad placement and visibility.
• Monitoring and optimization. Continuously monitoring campaign performance is essential to optimizing your daily strategy. Sellers should regularly review metrics and adjust advertising schedules based on evolving trends and customer behavior patterns.

Amazon PPC Daypart Best Practices

Want to start dividing your Amazon PPC campaigns by day? It’s perfect. Let’s take a look at some best practices when implementing Daypart in Amazon Ads.

• Start with a broad time frame. If you’re initially implementing daytime segmentation, we recommend starting with broad time zones (morning, afternoon, evening) and gradually adjusting your schedule based on performance data.
• Please consider your time zone. The daily division is based on the ad account’s time zone, and the rules apply time-based changes according to the time zone associated with each campaign.
• Test and iterate. Experimentation is key to finding the best time-of-day strategy for a particular product or market. Sellers should conduct A/B testing and analyze the results to identify the time periods that generate the best ROI for them.
• Leverage automation tools. There are many tools available to help sellers set time zones effectively in their Amazon Advertising campaigns. Jungle Scout Cobalt Ad Accelerator has a daily feature that controls your ad spend by the hour.

Here’s what it looks like in the Ad Accelerator tool with daily breakdown turned on: In the chart below, the higher the number on the day, the more the advertising budget is allocated to that particular time of day.

How to set a lunch break in Jungle Scout Cobalt

Once you sign in to your Cobalt account,[Amazon 広告]Go to tab,[キャンペーン]Click.

Next, select the campaign for which you want to set the time period.

The next screen will display a menu with various metrics. Scroll until you see Automation.

Here you will see options for daytime divisions. Enable daily and choose an automatic profile or create a new profile.

You can now set up your time zone settings. You can choose to increase or decrease your bids by day of the week or by hour.

Once completed,[変更を保存]Click to configure your campaign to match the time of day.

Disadvantages of lunch break

Although intraday splits can help advertisers reach their target audience during peak shopping times, this strategy has some drawbacks.

• This can lead to excessive spending. Showing ads only during peak shopping times for a particular product or niche can increase your spend per click during high-traffic times, reducing your cost per click and helping you get more money in less time. You may not be able to achieve your budget spending goals. Temporal.
• Not all customers shop at the same time. Sure, there may be times during the day when the majority of your customers are shopping, but you could be missing out on customers with different shopping preferences. To target these customers, try allocating some of your ad budget to quieter times during lunch hours.

Would you like to implement daytime divisions in your Amazon advertising campaigns?

Amazon PPC daily splitting is a valuable strategy for sellers looking to maximize the efficiency of their advertising campaigns and achieve higher ROI. By scheduling ads to run during peak customer activity times, sellers can enhance targeting, optimize costs, and improve overall campaign performance.

With careful analysis, strategic planning, and continuous optimization, daily splits can become a powerful tool for Amazon sellers striving to succeed in a competitive e-commerce environment.