Something strange is happening with Amazon Prime Video. News site Codebusters initially claimed that the tech giant had quietly discontinued its service in the UK. If you visit Amazon Prime’s UK page, you’ll notice that Prime Video isn’t included near the bottom of the list of plans. Only Prime Monthly and Prime Annual are displayed. The same thing is happening with American websites. When I scroll down to the “Select a Plan” section, it’s not there.
In fact, Prime Video continues to exist, albeit in obscurity. If you go to the bottom of the UK website, you’ll see Prime Video listed among your other subscription plans and a direct link to sign up. However, this is not the case for US pages. There is no clear indication whether Prime Video is available in the US. Not a corner, not a small hint. Fortunately, the subscription sign-up page is still live if you know where to look or have a link. Subscription prices remain unchanged. That’s still $8.99 per month/£5.99.
It is displayed more prominently in the Amazon mobile app. Prime Video is hidden behind one expandable tab in the settings menu and is still available for download from the app store. Everything seems to be going well, right? Not exactly, but you couldn’t buy Prime Video on your own on mobile. Instead, I was prompted to purchase the regular Amazon Prime plan for $14.99 per month. There were no cheaper service options.
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I don’t know how to interpret this. On the other hand, this may be the beginning of a new initiative to increase revenue. By hiding or even terminating the service, the platform may be forcing people to buy more expensive Amazon Prime if they want to watch shows like . fall out. It’s quite possible. Late on January 29, Prime Video introduced ad-supported plans as a new basic service, which understandably annoyed many people. I had to pay an extra $2.99/£2.99 per month to get rid of commercials.
However, if Prime Video suddenly disappears, a recent bug may be the culprit. Lately, people have started noticing strange issues with this service. The second episode of a particular show is released before the first, audio is missing for entire languages, and translation errors are just some of the issues viewers encounter.
We believe that the reason for the disappearance of Prime Video is due to a glitch. Amazon reportedly disputed Code Busters’ claims in a statement to Engadget, saying Prime Video “is still available as a standalone…subscription in the United States.” I hope this situation continues. It’s currently one of the cheaper streaming options compared to other major services. The whole situation can be wreaked havoc by bugs and bad code. But something tells me there’s more to this story.
If you’re looking for something to watch this weekend, check out TechRadar’s latest roundup of seven of the latest movies and shows from Netflix, Prime Video, and Max.
