It was recently revealed that Apple had canceled its car project, which was internally known as “Project Titan,” and due to the cancellation, the company was rehiring 2,000 employees previously assigned to its self-driving car division. I decided to place it and move forward with the project. We are working on generative AI.
While some people may be frustrated that countless hours and energy spent over a decade can disappear with a snap of their fingers, a new report reveals that some Apple employees are actually driving self-driving vehicles. He has made it clear that he is satisfied with the car. The project is coming to an end, even though the tech giant is estimated to have invested around $10 billion to compete with Tesla.
The Apple Car project was also called the “Titanic disaster”
The Project Titan effort was initialized as a concept and began shortly after the company completed the first Apple Watch in 2014. At the time, the California-based giant had clear intentions to compete with Tesla. And when it comes to electric cars, they have captured a significant portion of the market. However, while having ambition is admirable, achieving it is a completely different story.
The New York Times reported that some employees were happy to see the car’s development finished, calling it a “Titanic disaster.” After all, constant changes in leadership, switching goals, conflicts of interest, and differences in the future of the field are bound to frustrate any employee. Fortunately, all is not lost here, and there are other avenues where Apple can leverage this $10 billion investment of his. Work on Project Titan was reportedly halted because it was economically unfeasible, rather than due to engineering challenges.
There were whispers that a $100,000 per-device fee wasn’t enough for Apple to enjoy healthy profit margins. Considering the most affordable Tesla costs him $42,990, the company was losing the battle even before he set foot on the EV battlefield. Apple was previously reported to have moved from Level 4 to lower Level 2 autonomy, making it fully capable of pursuing mass production.
The news of Apple’s exit from the sector surprised various Chinese EV manufacturers, but analysts opined on the Cupertino company’s decision, saying this could help the company continue to focus on its next big venture. I believe it’s the right move. love.
News source: New York Times
