bosch and Microsoft have teamed up to use generative artificial intelligence to make road traffic safer for everyone.
Bosch said in a press release on Wednesday, February 28 that the two companies are working to leverage generative AI to push the limits of self-driving capabilities.
The aim of this partnership is to enable vehicles to assess the situation and react accordingly to ensure the safety of road users. This goal is in line with the desire for improved road safety expressed by 60% of respondents in a recent Bosch survey.
Generative AI has the potential to improve self-driving systems by allowing them to more effectively analyze data and make better decisions in critical situations, the release said.
“Today’s driver assistance systems can detect people, animals, objects, and vehicles, but in the near future, generative AI could help determine whether a situation has the potential to lead to an accident,” the release states. has been done.
The technology could alert the driver or apply the brakes after determining that an accident is likely, according to the release.
According to the release, Bosch and Microsoft have an existing partnership focused on connected cars. In addition to their efforts in autonomous driving, both companies are also using generative AI in other applications in a variety of sectors.
According to the release, Bosch is also partnering with other AI experts including AWS, Google, and Aleph Alpha. The company’s venture capital arm, Bosch Ventures, invested in Aleph Alpha in 2023 to develop AI-powered solutions, such as AI-based voice recognition for luxury car manufacturers.
Bosch itself is working on more than 120 specific applications for AI models, according to the release. These include applications that generate software program code, power chatbots and voicebots, and power internal search engines.
Original equipment manufacturers, suppliers, and other companies are increasingly collaborating on new use cases for connected car technology, from automatically scheduling maintenance to warning drivers of traffic jams to bringing payments into the car environment. .
Kevin Mull, Bosch’s director of mobility solutions at the time, said in an interview posted in August 2022 that the partnership was driven by “use cases and features that consumers want in their vehicles,” according to Karen of PYMNTS. -Told Mr. Webster.
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