- The brand is introducing a Chipotle segment and the “No Quitters Challenge” on Strava to motivate and reward fans who achieve, rather than achieve, their wellness goals.
- Chipotle offers Chipotle Rewards members a free Lifestyle Bowl Digital Entry Code* with the purchase of a Lifestyle Bowl. January 12thNational No Tobacco Day
- Chipotle’s 7 Lifestyle Bowls take the guesswork out of a healthy lifestyle with Whole30®, keto, gluten-free, grain-free, vegan and vegetarian entrees and are available on the Chipotle app and Chipotle.com.
Newport Beach, California, January 2, 2024 /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced its flagship digital for active people, with more than 120 million athletes, to encourage and reward healthy habits this year. We announced a partnership with the community Strava. Chipotle was the first restaurant brand to build customized challenges and segments on Strava. This gives the avid athlete a chance at a free lifestyle his bowl. **
“We know that getting through January is always the hardest hill on your journey toward your health and wellness goals.” Chris Brandtchief brand officer,chipotle pepper. “With the help of challenges and carefully selected lifestyle bowls on the Strava platform, we are giving our fans the right tools to maintain healthy habits and win in 2024.”
Connecting the Chipotle Fitness Community with Strava
According to the Chipotle Running Survey, nearly 7 in 10 Chipotle consumers who are runners say they are likely or very likely to eat a Chipotle after training for a race. Chipotle partnered with Strava to unite the community by creating “Chipotle Segments” in key markets. This is a selection of roads and trails created by the Strava community where athletes can find some friendly competition by chasing the fastest times on the leaderboards. Starting today, Strava athletes will be able to compete in his Chipotle segments in the following areas: new york, Los Angeles, Chicago, Washington DC, denverand columbus ohio Here’s your chance to win a free Lifestyle Bowl for a year. **Each segment ends at a Chipotle restaurant, making it easy to enjoy a nutritious post-workout recovery meal. Chipotle will recognize participants in each market who achieve Local Legend (LCL) status on Strava. This award goes to the individual who completes the most in each segment and receives a free Lifestyle Bowl for one year. **
no smoking day
The second Friday in January is known as Quit Smoking Day and is the day people are most likely to abandon their New Year’s resolutions. Chipotle is embarking on a rebrand to “No Quitters Day” to help guests maintain healthy habits each month.upon Friday, January 12thThe first 30,000 Chipotle Rewards members to order a Lifestyle Bowl in the Chipotle app or Chipotle.com will receive a free Lifestyle Bowl offer* in their Chipotle Rewards account one week later.
Quit smoking challenge on Strava
To keep this momentum going, Chipotle is launching a national win-based challenge on Strava. January 15th To motivate and reward fans for maintaining healthy exercise habits after No Smoking Day. Chipotle will recognize an athlete who completes a challenge in which he logs at least 20 minutes of activity twice per week on Strava. From January 15th to January 28th. In addition to running, Strava offers a wide range of sports and workouts, including cycle sports, water sports, winter sports, golf, pickleball, sailing, Pilates, yoga, and more.
Your goal, our bowl
Chipotle Lifestyle Bowls are chef-curated entrees designed to make healthy habits convenient and delicious with one-tap ordering. The menu includes nourishing bowls suitable for every lifestyle, including Whole30®, keto, paleo, gluten-free, grain-free, vegan and vegetarian. Chipotle is helping fans start the new year strong. $0 Shipping offer on Lifestyle Bowl orders on the Chipotle app and Chipotle.com**** From January 2nd to January 31st. Lifestyle Bowl is a digital-only menu item available in the US and US. Canada.
2024 Lifestyle Bowl Lineup:
- balanced macro bowl: White rice, black beans, chicken, fajita vegetables, fresh tomato salsa, wakuwaku, extra romaine lettuce
- veggie full bowl: White rice, black beans, fajita vegetables, fresh tomato salsa, roasted chilicorn salsa, wakwashi
- healthy bowl (Whole30® Compatible): Supergreen Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Wakua
- keto salad bowl: Super green lettuce blend, chicken, tomatillo red chili salsa, fresh tomato salsa, sour cream, cheese
- high protein bowl: White rice, black beans, double chicken, tomatillo red chili salsa, cheese, romaine lettuce
- plant-based bowl: Super green lettuce blend, white rice, sofritas, fajita vegetables, fresh tomato salsa, roasted chilicorn salsa, wakwashi
- go half veggie bowl: 1/2 chicken, 1/2 sofritas, super green lettuce blend, white rice, fajita vegetables, fresh tomato salsa, roasted chilicorn salsa, sour cream
*Legal Terms of Lifestyle Bowl Free Offer
upon January 12, 2024 Orders only from participating Chipotle restaurants in the U.S. by Chipotle Rewards members. Canada Be eligible to win a code for a free regular-priced entree at participating Chipotle restaurants in the U.S. via the Chipotle website or Chipotle app with at least one Lifestyle Bowl. Canada from From January 19th to January 21st, 2024. We have 30,000 prizes up for grabs. Delivery and redemption is subject to availability. Offer not valid on catered or boxed burrito orders. Cannot be used in conjunction with other discounts or promotions. Free entry codes are valid only in-restaurant, on the Chipotle website or in the Chipotle app. Promotional offers and free entrees are not valid for orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply. Void where prohibited.
**Strava segments
No need to purchase. Open to legal residents of the 50 United States and D.C., ages 13 and older. Contest period: 1/2/24 in 12:01am Pacific Time – January 31, 24 in 11:59pm Pacific Time. See Official Rules at www.chipotle.com/strava-segment-challenge for more information, including entry period, segment details, additional eligibility restrictions, prize descriptions/limitations/ARVs.Sponsor: CMG Strategy Co., Ltd.
***Strava National Challenge
No purchase or activity required. Open to legal residents of the 50 United States and D.C., ages 13 and older. Lottery period: 1/15/24 in 12:01am Pacific Time – 1/28/24 in 11:59pm Pacific Time. You can enter even if you have not completed the activity. We have 75,000 prizes up for grabs. See Official Rules (www.chipotle.com/strava-no-quiters) for details, including how to enter, additional eligibility restrictions, prize descriptions/limitations/ARV, odds, and more. Sponsor: CMG Strategy Co.,LLC
**** $0 Legal terms of shipping charges
Higher menu prices are subject to delivery charges. Additional service charges will also be applied at checkout.Available From January 2nd to January 31st, 2024 Only within participating Chipotle delivery areas from the U.S. Canada during normal business hours for that location. To qualify, your order must include at least one lifestyle bowl.Minimum order quantity $ 10 ($12 CAN)/Maximum order quantity 200 dollars Maximum, respectively, excludes taxes and fees. Delivery and redemption is subject to availability. Offer not valid on catered or boxed burrito orders. Chipotle Rewards redemptions and other promotional offers may be included on eligible delivery orders but do not count toward meeting minimum purchase requirements. Valid only on Chipotle website or Chipotle app. Not valid for orders placed via third party shipping platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply. Void where prohibited.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) serves real, traditionally prepared food made with responsibly sourced, wholesome ingredients and no artificial colors, flavors or preservatives. By providing the following, we aim to make the world a better place.Chipotle currently has over 3,300 restaurants. September 30, 2023in US, Canada, England, France and Germany We are the only restaurant company of our size to own and operate all of our restaurants. North America and Europe. Chipotle is ranked on the Fortune 500 and has also been named to Fortune Magazine’s Most Admired Companies and Time Magazine’s 2023 List of Most Influential Companies. With more than 110,000 employees passionate about delivering a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle remains a purposeful brand that leads in digital, technology and sustainable business practices, while also working to make our food more accessible to everyone. For more information or to order online, visit WWW.CHIPOTLE.COM.
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For more information: Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com
