Leading streaming service Disney+, which streams some major anime titles specifically on the platform, plans to introduce password sharing in a bid to convert its large user base into paying subscribers. Rollout is expected to begin as early as this summer.
This month, Deadline reported on Disney CEO Bob Iger’s latest timeline for introducing password sharing, in line with major competitor Netflix. “In June, we plan to launch our first serious efforts in password sharing,” Iger said. “It will launch in a few countries, a few markets, but then it will grow significantly with full rollout in September.” I look forward to it,” he added. Disney’s new guidance prohibits sharing your Disney+ subscription outside your household unless your service tier allows it otherwise. A household refers to “the collection of devices associated with and used by individuals residing in a principal personal residence.”
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The password sharing initiative stems from the success of Netflix. While many commentators expected customers to refuse to convert, Mr. Iger expected the same, and the opposite happened. ”[Disney+] is still a nascent business in many ways. It’s clearly been a huge success since then, looking at the number of global subscribers we signed up right away. And if you think about Netflix and what they’ve done with password sharing, which we’ll be working on later this year, it doesn’t affect us. [financially] Until 2025. ”
Hulu/Disney+ is the leading anime streaming destination among US viewers
Disney’s password-sharing plan comes as a recent report from Polygon found that Hulu (Disney+) is the second most popular anime streaming service in the U.S. for Gen Z and Millennials, who make up the majority of U.S. anime fans. It was introduced after it became clear. The streamer ranked higher than Amazon’s Prime Video and Crunchyroll, with its only loss being Netflix.
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Disney’s influence on animation continues to grow
Disney’s influence on animation is expected to grow in the coming years. The streamer has been heavily criticized for its lack of promotion of anime licenses, but continues to acquire major titles such as: bleaching, delusion of heaven, Tokyo Revengers and summertime rendering. The Spring 2024 lineup includes popular film adaptations. boy jump‘s Mission: Yozakura family, The Fable, go! go! Losing Ranger!Akira Toriyama’s sandland more.Also recently, most Macrosslibrary is coming to Disney this year, and Part I of it is Code Geass” is a new four-part film series coming this May.
Source: Deadline
