Why is the Apple Vision Pro, a pricey piece of modern technology priced at, for lack of a better word, $3,499 for the 256GB model, a small fortune to the company’s most loyal customers? Well, it may have something to do with the manufacturing cost of each headset. According to the latest information, the “bill of materials” totals more than $1,500. The report also states that a large part of that amount is due to the high-resolution, pixel-dense dual 4K micro-OLED screens that are expected to provide the best visual experience from an AR headset.
The 4K Micro OLED panels belonging to Apple Vision Pro cost $228 each, for a total of $456.
As reported by CNBC, Omdia has provided a “bill of materials” estimate for the Apple Vision Pro. This makes him $1,542. This is just the cost of the components, not R&D, packaging, marketing, or Apple’s profit margins. . The bulk of that cost is thanks to his two 4K micro-OLED screens, which are sourced from Sony and cost $228 each, for a total of $456. Naturally, Apple’s next goal in launching a successor to its headset will be to attract more panel manufacturers. The tech giant is also said to be evaluating two Chinese display suppliers to lower costs, according to previous reports.
The rest of the components weren’t mentioned in the report, but that doesn’t really matter, especially considering the 4K display accounts for nearly 30% of the $1,542 total. It doesn’t need to be reiterated that for Apple to take this category to new heights, it needs to introduce lower-cost options. Previously released information suggests that the earliest possible release schedule is 2025. The Apple Vision Pro is said to arrive with some downgrades, including an inferior display, and the headset is rumored to have an iPhone SoC instead of a Mac.
The second most expensive components inside the Apple Vision Pro are the M2 and R1 chipsets. Because these two will need something to drive the content to his 4K Micro OLED panel. The quote doesn’t mention the price of the chip, but the M2 is also an option on some portable MacBooks, and the price isn’t even close to $3,499, so the difference between chip and display is likely huge. It will become a thing. One analyst predicts that the Apple Vision Pro won’t go into mass production until 2027, and that the launch of that model and a lower-priced model will depend on the company’s ability to reduce component costs in the future.
