LAS VEGAS, NV / ACCESSWIRE / April 17, 2024 / license expo, the world’s leading event dedicated to licensing, brand extension, and collaboration, today announces its opening keynote under the event theme “Brands at Play.” The Licensing Expo, held May 21-23 at the Mandalay Bay Convention Center in Las Vegas, Nevada, will bring together thousands of leading retailers, manufacturers, and marketers to connect with the world’s most influential brands. Identify future trends and secure deals on consumer products.
Approximately 48% of the world’s population considers themselves casual or active gamers. The video gaming sector is building a community of billions, as mobile games are gaining more players than ever before. It’s now a foregone conclusion that gaming is the next major category for consumer product growth. In this opening keynote panel, “Video Games: Billions Will Play” The ‘why’ behind the massive growth in gaming popularity, what gamers want from brands, and how the next franchise model in video games will lead from new IPs or the return of traditional titles. Let’s find out.
Panelists include: Nick McWhorter, Director of Global Licensing, CD Projekt Red. Doug Rosen, Senior Vice President, Games and Emerging Media, Paramount. Maya Rogers, Tetris CEO. and Ivo Gerscovich, SEGA of America Chief Business and Brand OfficerModerated by License Global himself Ben Roberts, Content Director, Member of the Global Licensing Group.
Nick McWhorter, Director of Global Licensing at CD Projekt Red, is known for growing successful global brands including: witcher and cyber punk A space for goods and pop culture. Previously, Mr. McWhorter worked at Dark Horse Comic for 16 years, where he managed licensing publications and products based on intellectual property (IP), including studio animation, video games, and more.
Doug Rosen is Paramount’s senior vice president of global games and emerging media. In this role, Rosen oversees Paramount’s global gaming operations and is responsible for commercializing emerging technologies such as AR, VR and virtual worlds. This includes business development, creative development, marketing and production of games and experiences across all platforms including mobile, console, PC, UEFN and Roblox.
Ivo Gerscovich, SEGA of America’s Chief Business and Brand Officer, transformed the Sonic the Hedgehog video game brand into a top transmedia franchise and won awards, including being named one of Variety’s Entertainment Games Leaders. We’ve built a fast-growing team with… Mr. Gerscovich’s previous experience includes companies such as Paramount Pictures and Vivendi Games.
Tetris CEO Maya Rogers leads the global business initiatives for the Tetris brand, one of the world’s leading and most distinctive video game brands and franchises with a 40-year history. Through Rogers’ game development, global licensing, marketing, brand management, merchandising and IP execution, Tetris has expanded into a lifestyle brand and he has over 90 licensees and promotional partners worldwide. I am. Prior to joining Tetris, Mr. Rogers led development operations for his Sony Computer America, American Honda, and others.
“Licensing Expo is the place to sow the seeds for how to creatively approach emerging trends seen across the market. These incredible global leaders in gaming IP are at the forefront of tomorrow’s major brand extensions. We’re making the most of what stands out and resonates with the community.” Anna Clarke, Senior Vice President of Global Licensing Group, which produces Licensing Expo. “This year in particular, we are focused on all iterations of Brands at Play, setting the stage by highlighting gaming as the category of the future.Digitalization is impacting brand engagement and educating brands This is an important area to provide ideas and ideas on how we can expand. ”
Video games are quickly becoming the next major category in licensing growth, as the gaming sector unites a community of billions of people around the world. licensing international reported that video games, software, and apps accounted for 9.8% of the $340.8 billion in global sales of licensed goods and services in 2022.
More than 300 exhibiting companies participated paramount, Lego, Warner Bros., Nintendo, riot games, walt disney company, Netflix, Sega, mattel, crunchy roll, Mine Craft , nascar More products will be on display at Licensing Expo.
For more information about Licensing Expo and to register, please visit:www.licensingexpo.com.
About Global Licensing Group
Informa Markets’ Global Licensing Group, a subsidiary of Informa plc (LON:INF), is a leading exhibition organizer and media partner in the licensing industry. Its mission is to connect brands and products, providing licensing opportunities around the world. The following event and information products are produced for the licensing industry by Informa Markets’ Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, and License Global. Global Licensing Group events are sponsored by Licensing International.
About Licensing International
Licensing International is the leading trade association for the $340 billion global brand licensing industry. Licensing International’s mission is to foster the growth of brand licensing around the world, improve the level of professionalism of licensing practitioners, and raise awareness of the benefits of licensing throughout the business community. Founded in 1985, Licensing International’s more than 1,500 member companies in more than 40 countries have access to extensive educational programs, global networking events, and more.visitwww.LicensingInternational.orgFor more information.
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