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Ferrari’s stance on ownership is clear. Owning your own supercar goes beyond a simple financial transaction and enters the realm of lifestyle and brand expression. This philosophy also applies to celebrities. Despite their fame and fortune, celebrities could be prevented from purchasing a new Ferrari if they don’t meet the Italian automaker’s strict standards for brand representation. Ferrari’s selection process is shrouded in mystery, but it is known that behavior seen as flashy, tacky or self-promoting can disqualify potential buyers.
Several celebrities have famously clashed with Ferrari’s guidelines, leading to public bans or rejections from Ferrari. Among them is his Deadmau5, a musician who faced Ferrari’s disapproval after customizing his Ferrari 458 with his Cat’s wrap and renaming it “Purrari”. His modifications, including custom badges and floor mats, prompted a cease and desist letter from Ferrari, who claimed he removed the wraps before selling the car, but his reappearance in the same guise does not suggested that.
Rapper Tyga, known for his relationship with Kylie Jenner and love of luxury cars, also found himself in a quagmire over his relationship with Ferrari. His habit of showing off leased supercars without paying for them landed him on Ferrari’s blacklist after having his vehicles seized, including a 2012 Ferrari 458 Spider.
Automotive journalist and TV presenter Chris Harris has been banned from accepting loaner cars and purchasing new cars from Ferrari after a critical article about Ferrari’s performance testing practices. Similarly, avid car collector Preston Henn has filed a lawsuit against Ferrari after being denied the opportunity to purchase a limited edition LaFerrari Aperta and will be barred from future purchases. It became.
Other celebrities rumored to be on Ferrari’s banned list include Gordon Ramsay, Floyd Mayweather Jr., Kim Kardashian, Blac Chyna, Justin Bieber, 50 Cent and Nicolas Cage. The reasons for each range from misuse of the vehicle to financial issues to adverse modifications.
Ferrari’s selective approach to ownership underlines the brand’s commitment to maintaining its exclusive image, with the privilege of owning a Ferrari reserved for those who embody the brand’s ideals of class and discretion. .
