Freeze Los Angeles opened its fifth edition to VIPs Thursday at the Santa Monica Airport. The trade show was a little smaller than usual, with about 95 exhibitors instead of 120, but it was lively during VIP days and the first day of public exhibition on Friday.
Many key figures were in attendance, from celebrities to collectors and dealers, and the booths featured strong artwork, with strong sales expected.
“Today was the most successful opening day at Frieze LA since the fair’s inaugural year,” Mark Payot, president of Hauser & Wirth, said in an emailed statement. art news.
We toured the fair with our cameras to get a feel for the atmosphere and energy of Los Angeles’ most important trade show.
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Image credit: River Callaway from ARTnews
Freeze LA atmosphere at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Will Ferrell at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Jeffrey Deitch at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Freeze LA atmosphere at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Leonardo DiCaprio stands at Frieze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Anthony Kiedis arrives at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Freeze LA atmosphere at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Tom Ackerley and Matthew Plouffe at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Evangelo Boushi, Peter Dundas and Frederico Castro DeBernardi at Frieze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Tuck Munterborn pictured at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Alex Israel arrives at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Ronnie Rubin and Elian Gans arrive at Freeze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Giovanna Battaglia Engelbert stands at Frieze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Monique Kibera arrives at Frieze LA at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Freeze LA guests at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Freeze LA atmosphere at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
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Image credit: River Callaway from ARTnews
Freeze LA atmosphere at Santa Monica Airport on February 29, 2024 in Los Angeles, California.
