GameSquare prepares to sell Complexity Gaming for $10.4 million and complete FaZe Clan merger

as game square is preparing to add a prominent esports organization to its list of assets, while selling another company in the same space.Texas-based media company backed by Dallas Cowboys owner jerry jonessold games of complexity back to original owner $10.4 million transaction.

Founder and former CEO of Complexity jason lake We are acquiring the parent company of an esports organization. next generation technologythrough an investor group named Global esports properties. “Selling Complexity is bittersweet, but there is no one better suited to take over than Jason and his team,” said GameSquare CEO. Justin Kenna said in a statement.

GameSquare announces sale of Complexity as it prepares to complete major merger with well-known gaming and entertainment company fazeclan. According to a news update shared on GamesQuare’s website, the deal has been approved by GamesQuare’s shareholders and will “close soon.”

The similar timing of the two transactions is no coincidence. Axios

Please note that due to esports restrictions, one owner cannot run multiple teams at the same time. FaZe has a unique lineup of games such as; call of duty, fortniteand rainbow six siegeselling Complexity made the most sense for GameSquare.

GamesQuare gained complexity in 2021 and moved quickly to expand the brand’s profile on digital platforms. Creators like Timthetatman helped Complexity build name recognition and expand audience size. According to Kenna, Complexity’s total social following increased 10x between 2021 and 2022.

Beyond investing in eSports teams, GamesQuare has launched initiatives across the gaming universe.We have started trading with top streamers Tyler “Ninja” Blevins Through a product development venture called Ninja Labs.And at the beginning of 2024, GameSquare announced moonlight studioa unit that develops metaverse experiences in the game world Roblox, Minecraftand grand theft auto.