GBNews Radio’s sports news bulletins are now provided by AI and read by newsreader clones.
The 30-second updates will be broadcast on the radio every hour and a half after the main news summary, from 6:30 a.m. to 11:30 p.m. every day, and the content will be delivered using the virtual voice of news presenter Tatiana Sanchez.
The breaking news will be created using AI summaries from the latest sports news on the channel’s website.
Geoff Marsh, chief digital officer at GB News, said: “We’re already using AI across our editorial operations to enhance everything we do and deliver a better experience for our millions of loyal viewers, listeners and digital users.
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“These AI updates are fast and smooth, keeping radio listeners up-to-date on everything happening in the world of sports, seven days a week.
“It requires very little human intervention, utilising existing digital articles and is delivered in Tatiana’s friendly, recognisable voice that is so familiar to everyone in the GB News family.”
He added: “This is just the tip of the iceberg for our AI rollout – we’re already using advanced video-to-text transcription capabilities, and we’re also experimenting with several other exciting GenAI developments that will help us deliver the stories our audience wants faster and more accurately, on every platform.”
“The use of this technology comes at the same time as we continue to expand and develop our sports coverage across all GBNews platforms.
“GBNews.com is featuring an increasing number of exclusive sports articles, and our programming remains focused on bringing our viewers and listeners the best guests and experts from the world of sports.”
