NODWIN Gaming partners with GEF as leading emerging market portfolio management company
NODWIN Gaming has signed an agreement with the Global Esports Federation (GEF) to act as a Portfolio Management Company (PMC) for select emerging markets in South and Central Asia, Africa, the Middle East and Southeast Asia.
This partnership highlights NODWIN Gaming’s commitment to driving the growth of gaming and esports around the world by leveraging its expertise in emerging markets.
GEF is committed to driving technological advancement, improving the experience for users, fans and brands, driving innovation in gaming while ensuring sustainable growth and inspiring connected youth around the world. I’m dedicated.
The initiative behind the collaboration
The partnership gives NODWIN Gaming exclusive rights to organize and market GEF-licensed esports events in over 20 countries, including India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and the entire African continent. has been secured. .
Additionally, as a PMC, NODWIN Gaming has non-exclusive rights to host GEF-licensed events worldwide, facilitating collaboration opportunities with subsidiaries and strategic partners around the world.
Commenting on the partnership, Akshat Rathee, co-founder and managing director of NODWIN Gaming, said: “We believe that our collaboration with GEF will enhance esports opportunities for youth in these developing regions. ”
Mario Cilenti, Chief Operating Officer of GEF, added: “NODWIN Gaming’s expertise and experience make them ideally suited to further the Global Esports Federation’s mission and engage esports communities in key growth regions.” expressed enthusiasm about the partnership.
NODWIN Gaming recently acquired Turkey-based Ninja Gaming, allowing the company to expand its presence in Turkey, the Middle East, and North Africa. Meanwhile, the company’s Singapore-based experiential marketing company Branded will focus on the Asia-Pacific region.
Additionally, NODWIN Gaming’s equity investment in Freaks 4U Gaming, a German gaming and esports agency, has the potential to develop GEF licensed events in non-exclusive territories through the agency’s extensive network in Europe and beyond. Opportunities open up.
