The generative AI boom has Big Tech companies competing to innovate with each other by offering new features and platforms that leverage the hottest technology trends in years. And Wall Street wants to know how all these AI apps will benefit them.
To that end, companies like Google (GOOG, GOOGL), Microsoft (MSFT), and Amazon (AMZN) are increasingly finding ways to monetize their AI efforts. Case in point, this week at the annual Google Cloud Next developer conference, Google announced its latest paid-generated AI service: AI Classification for its Workspace productivity suite, designed to strengthen user security. .
AI Classification is an add-on to Google’s Workspace Business and Workspace Enterprise that costs $20 per user per month and $30 per user per month, respectively, plus an additional $10 per user per month.
According to Yulie Kwon Kim, Google Workspace’s vice president of product management, the feature is designed to automatically classify important documents within an organization and prevent them from being shared, copied, or otherwise leaked to the public. Masu.
“At Google, we use this feature to help us identify and categorize our 900 million internal files,” Kim told Yahoo Finance. “This has strengthened our data protection capabilities, increased accuracy, dramatically increased coverage, and saved our team members a lot of time. It has been resolved.”
Kim also noted that while rival Microsoft is grappling with security issues with its Exchange service, a recent Department of Homeland Security report blames “a series of security failures at Windows manufacturers” for 2023. It also made sure to mention that it is addressing security issues with Google’s services, including security issues with Google. Workspace has no such issues.
“A third of the most exploited vulnerabilities in 2022 were in Microsoft Exchange, so many businesses are hurting. And this number was zero for Google Workspace,” she said. .
In addition to the AI classification add-on, Google says it is also using large-scale language models, the foundation of today’s generative AI platform, to reduce spam in Gmail. The company unveiled what Kim called AI threat prevention software in late 2023, but delayed the announcement until its next conference to give it time to use on its platform.
“Gmail blocks 20% more spam [with the new tool]. We can see 1,000 times more spam reported by users on Gmail every day,” Kim said. “So this is basically like adding 1,000 cyber defenders to your team.”
According to Kim, Google’s efforts are like putting out fire with fire. Generative AI apps can be used to generate phishing emails, but you can also capture emails created using Generative AI. This is because it uses generative AI technology to recognize what messages have been written.
Google isn’t the only company monetizing generative AI apps. Microsoft is also asking business customers to donate $30 per month for access to the Copilot for Microsoft 365 platform. We also sell Copilot for Security services and a host of AI-powered generation capabilities for Azure.
As companies continue to deploy generative AI apps and services, they need to ensure that they not only pay for themselves, but also bring in significant revenue.
Email Daniel Howley at dhowley@yahoofinance.com. Follow him on Twitter @Daniel Howley.
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