Google’s Pixel series has been slowly growing over the past few years, with 10 million devices sold in 2023, its best year ever. Additionally, new data shows that Google Pixel accounted for about 3% of smartphones sold in North America in the final months of 2023.
study of counterpoint Recently, data on the global smartphone market up to the fourth quarter of 2023 was released. During the quarter, which included the all-important holiday sale, Apple dominated by far with 23% of total shipments, followed by Samsung with 16%, down 9%. – Throughout the year. However, Samsung still took the top spot for the year.
Xiaomi was in third place with 13%, followed by Vivo and Oppo with 7%. Honor ranked last in the report, accounting for his 5% of the global market. counterpoint While Xiaomi grew 23% year-on-year and Honor achieved 27% growth, it was revealed that Huawei actually achieved an undisclosed “triple digit” growth.
Looking at regional statistics, Samsung and Apple have moved back and forth in the top two positions in major markets, but it is interesting to focus on North America in particular. Unsurprisingly, Apple accounts for a whopping 62% of shipments, with Samsung leading the way with 18%. This was followed by Motorola, which ranked third with 8%, followed by T-Mobile and HMD global with 2% each in Q4 2023.
Meanwhile, Google Pixel gained 3% share in Q4 2023. This is up from 1% in 2021.
This follows reports that Google will ship 10 million Pixels in 2023, and also shortly after hearing about how well Pixels are doing in Japan.data from Wave7 Research It also shows that Google’s Pixel maintained a roughly 3% share across major U.S. carriers during the holiday period. It’s been pretty steady over the past year or two, suggesting that at least some of this additional growth may be coming from other channels, such as the Google Store.
Of course, these numbers vary from quarter to quarter, but it’s clear that Google is finally making real progress.
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