September 2023, economic newspaper Bloomberg
reported that “Microsoft was considering selling Bing itself to Apple around 2020,” but Google told the court that “Microsoft is considering selling Bing to Apple in 2018.” This is claimed in the document submitted.
Google said Microsoft offered to sell Bing to Apple in 2018
https://www.cnbc.com/2024/02/24/google-says-microsoft-offered-to-sell-bing-to-apple-in-2018.html
Google’s court filing says Microsoft tried to sell Bing to Apple in 2018 – 9to5Mac
https://9to5mac.com/2024/02/24/microsoft-sell-bing-to-apple/
The United States Department of Justice file a lawsuit Google’s parent company Alphabet has been accused of violating antitrust laws in the Internet advertising market. Documents filed by Google in court The evidence in this case was made public on February 23, so the evidence in this case was made public in early February 2024. In the document, Google claims that “Microsoft offered to sell its search engine, Bing, to Apple in 2018.”
“Microsoft proposed to Apple six times in 2009, 2013, 2015, 2016, 2018, and 2020 to make Bing the default search engine in Safari,” the filing states. The proposal was rejected due to quality issues.”
According to Google, Apple thoroughly compared and considered the quality of Bing and Google Search for each of the six suggestions. Each time, Google appears to have rejected Microsoft’s proposals, concluding that Google search is the best default choice for Safari users.
Additionally, Microsoft is said to be proposing to either sell Bing to Apple in 2018 or create a Bing-related joint venture between Microsoft and Apple. But Apple’s vice president of services, Eddie Cue, said, “Microsoft’s search quality, search investment, all that stuff is beside the point.” That’s why all the hurdles are lower. In other words, search quality. “And Microsoft’s investment in his Bing is not up to the level of investment that Google is making in his Google Search. The advertising organization and monetization methods are also not very good.” Apparently declined. It seems that.
According to Google, about $100 billion has been invested in Bing, which was launched by Microsoft in 2009.
CNBC, which first reported on the contents of Google’s court filing, reached out to both Google and Microsoft for comment, but as of press time neither had responded.
According to statistical tools statistics counter As of January 2024, the search engine share is 1st place is Google (91.47%) and 2nd place is Bing (3.43%). According to CNBC, Microsoft’s search and news advertising sales in the fourth quarter of 2023 (October to December) were $3.2 billion (approximately 480 billion yen), while Google’s sales in the same field were $480 billion. It is said that the amount was 100 million dollars (about 7.2 trillion yen).
