Grocery TV, the in-store digital advertising network used by one in five Americans, today announced that consumer packaged goods (CPG) brands achieve an average 14% increase in sales with advertising on the network. We announced the results of a meta-analysis showing that. . The meta-analysis includes Grocery TV’s research over the past five years on a variety of CPG products sold in grocery stores with digital advertising.
“Over the years, we have seen an increase in sales from indigenous brands on our network.” Marlow Nickelsaid the CEO of Grocery TV. “As we continue to expand our measurement services and expand into different parts of the store, it’s important to look back and provide a baseline for advertisers.”
The meta-analysis reviewed 16 sales growth studies of consumer goods brands sold throughout the store, including categories such as confectionery, gum and mints, snacks, and produce. Each sales lift study includes a regression analysis that estimates sales lift from ads played in a set of test stores and a set of control stores, while controlling for confounding variables such as price, seasonality, and store foot traffic. determined the rate.of Products with the highest performance achieved a 17.6% increase in sales by running a campaign on Grocery TV’s ad network in stores where products were sold.
“In-store advertising delivers reach, quality and sales performance, with the latter effect most linearly leading to increased brand investment in the channel,” he said. Andrew Lipsman, Founder of Media, Advertising + Commerce. “This meta-study confirms that in-store advertising drives sales growth while providing a benchmark for consumer goods brands to look forward to when it comes to sales growth for their campaigns.”
Beyond sales growth, Grocery TV gives brands the opportunity to measure performance across the funnel, including brand growth, foot traffic attribution, web conversions, and mobile app downloads. As the network continues to expand its presence in new store areas such as entrances, pharmacies and service departments, brands will gain an expanded platform to amplify the impact of their campaigns.
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