Has Shark Tank India created a celebrity CEO? (PC: Shark Tank India 3 Instagram)
Shark Tank India 3 – What’s the first thing that comes to your mind when you hear this? Do you have an interesting proposal, a talented young brain, or an entrepreneur who deserves to be on the jury?
After two successful seasons of ‘Shark Tank India’, the show returned to the screens for the third time and became one of the most watched TV shows. Terms like entrepreneurship, stocks and investments have become a topic of conversation in every Indian household.
Beyond the innovative pitches and brand excitement after appearing on the show, there is another side to the show. Shark Tank India not only created lucrative deals, but also elevated judges into the realm of celebrity CEOs. When this show first aired in his December 2021, little did we expect it to have such a big impact on turning ordinary CEOs into celebrities.
From the boardroom to the living room
Gone are the days when CEOs were confined to corporate hallways and known only to a few business enthusiasts. Shark Tank India has broken these boundaries and brought the behind-the-scenes face of big business into our living rooms.
The magic of this show is in humanizing these leaders, making their journeys relatable, and turning them into characters that ordinary people can relate to. In fact, in the Indian business field, the Tatas and Ambanis were the only names that came to mind when the average person thought of businessmen. But today, when talking about industry leaders and big companies in the country, individuals usually mention names like Anupam Mittal, Aman Gupta, Payush Bansal, Vinita Singh, Ashneel Grover, Ritesh Agarwal, among others. These names were previously known to only a handful of people.
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CEOs in the spotlight
Traditionally, the CEO was synonymous with the company brand and operated in the shadows. But Shark Tank India has spun a different story. It’s not just about business. It’s the person who steers the ship. The show thrust his CEOs into the spotlight, gave glimpses into their lives beyond the boardroom, and created a cult of personality beyond the corporate realm.
Naturally, individuals today are more curious about their lifestyles, businesses, new ventures, personal lives, and more. As a result of their coming to the forefront, their brand is also known by many. Everyone knew about his platform called Shaadi.com, one of the best matching websites, but no one knew about the face and brain behind it. Today we all know Anupam Mittal and his business.
As the Sharks have been thrust into the spotlight, their numbers on social media have also increased. In the era of hashtags and likes, Shark Tank India has played a pivotal role in boosting the CEO’s social media presence. They are influencers in their own right. Their burgeoning social media following is a testament to their fan base.
Check out the Sharks’ Instagram followers below.
The fan frenzy surrounding the Sharks is truly a phenomenon. A simple dialogue uttered during the show became a catchphrase that spread like wildfire across his social media platforms. Their interactions with pitchers turn into viral memes. Influencers are collaborating with them. These CEOs have transcended the realm of business to become social media icons whose every word is cherished by their fan bases.
How did life change for the Sharks after the show?
In addition to the increased numbers, collaborations and interviews on social media, we believe that Sharks’ life has also changed for the better. With her fame comes intense scrutiny, with Shark Tank India exposing its judging panel to media scrutiny.
Every move and every decision is put under the microscope as the person who was once behind the scenes becomes a subject of public interest. The lines between personal and professional life are blurring, and media scrutiny is becoming an integral part of the newly established celebrity status.
A case in point is when Payush Bansal had second thoughts about returning to the show after the first season. According to an old report in ETimes, the entrepreneur had said, “The only reason I was reluctant to come back is because I have too many fans. I truly believe that all glory is fleeting.” , I didn’t want this kind of life. He wants to live a normal life for me and his 2 and a half year old son. But at the same time, the sparkle I saw in people’s eyes finally made me relent. ”
Last year, Sharks also appeared on TV’s popular comedy show ‘The Kapil Sharma Show’. Payush Bansal refrained from going because he wanted to protect his privacy.
Check out the pictures of Payush Bansal and his wife below.
Dream big: The next wave of entrepreneurs
As Shark Tank India continues to captivate audiences, a new wave of dreamers is emerging. The public is now aspiring to be the next Anupam Mittal or Vineeta Singh, imagining themselves as pitchers on the coveted Shark Tank India stage. The show sparked a collective dream of entrepreneurship among young people. They may not have entrepreneurial dreams, but they are digging and honing their financial knowledge.
In conclusion, Shark Tank India is more than just a show. This is a phenomenon that has redefined our perception of CEOs. It took them from the boardroom to the living room, from corporate obscurity to celebrity status. It’s clear that the era of celebrity CEOs is here to stay as we’re sure Shark Tank India will be renewed for another season as the show continues to inspire the next generation of entrepreneurs is.
