Digital signage is now ubiquitous in the retail and food and beverage industries, in part because it has become affordable enough for even small brands to implement. However, digital signs alone aren’t enough to make you stand out from the crowd. Digital signage also requires a complementary content management system (CMS) to maximize the effectiveness of your displays. Due to the inherently dynamic nature of retail and food and beverage businesses, effective content management ensures optimal performance, relevance, and overall success of your digital signage strategy. Here’s what you need to know:
What is CMS?
Simply put, a CMS is a software application that helps you create, edit, manage, and publish digital content. Almost every business or organization that uses digital signage needs digital signage, and the best ones include an intuitive design that allows users to easily update content without extensive technical knowledge such as coding skills. It has an interface. CMS platforms also typically include features such as indexing, search functionality, themes and templates, analytics, data reporting, and social media integration tools, all of which are more dynamic, responsive, and impactful. will be converted into digital signage with
What is the best CMS for small businesses?
CMS platforms are essential for small businesses in the corporate, retail, and food and beverage industries. From a customer satisfaction perspective, it’s important that your menu and online shopping portal are kept up-to-date and updated. Whether an operator wants to promote a limited-time offer, remove a product, or instantly announce an overstock sale, digital signage can quickly disseminate that information.
Small businesses typically don’t have the resources to hire a dedicated marketing or IT team, so they need a solution that can quickly respond to their specific needs. When looking for a CMS solution, operators must consider several factors, including price, security, ease of use, speed of deployment, and remote management.
Samsung VXT CMS meets all these requirements. Cloud-based solutions for digital signage combine flexible and efficient operations, quick setup and system recovery, and highly intuitive content creation and management capabilities to help companies unlock the powerful potential of business displays. We support you.
How to use content management systems in your business
Integrating a CMS into your business is a process that requires careful planning and consideration. However, if you already have a digital signage system in place, it can be completed much faster. The first step is to define who will manage the CMS internally. Remote management, one of the main benefits of a CMS, means anyone can create or edit content anywhere using her PC or mobile his device.
Digital signage content management made easy
Get a complete guide to configuring and tuning real-time messaging using an integrated CMS.Downloading
Samsung makes content creation even easier with VXT Canvas, which features pre-loaded drag-and-drop templates, artwork, and images that can transform even the most technically challenged user into a graphic designer. Masu. Users can also create original content using custom or corporate fonts. Installation is easy. Once your content is complete and approved, you can schedule it to be distributed to devices within a specific geographic region or to a single device across your company.
When it’s time for a software update, businesses can go directly to the Samsung Cloud Portal instead of visiting individual websites or servers. This speeds initial setup and system recovery in the event of an error, helping your business stay agile. With Samsung VXT CMS, display setting changes occur in real time, allowing you to manage and control multiple devices simultaneously to optimize efficiency.
Additionally, VXT recommends testing before purchasing. Previously, businesses had to install digital signage before installing on-premises software to run tests and trials. VXT CMS allows buyers to try your solution before purchasing using any device that supports her Chrome browser. If a company decides to use his VXT, implementation is quick and easy as no physical servers are required.
Another distinguishing feature of Samsung VXT CMS is its tag structure, similar to how hashtags are used to easily search social media posts. The VXT tagging system is more flexible and efficient than other management systems using Windows OS, and is especially useful when people from different regions or countries participate in content creation.
Pay-as-you-go is also possible. Users only need to pay as needed and can leave server management and maintenance to their cloud service provider. This saves a lot of time and effort during integration, while allowing for scalability if needed.
CMS maintenance for small and medium businesses
Samsung VXT CMS provides valuable peace of mind in the event of system failure. Similar to Lego, VXT breaks down your application into smaller block structures that are much more granular than other cloud-native solutions. This allows for centralized shutdown in the event of an error, maximizing recovery time and minimizing disruption to business operations. This level of reliability is critical for small business owners who are already juggling multiple responsibilities.
Investing in a CMS like Samsung VXT can be a game-changer for small businesses looking to enhance their digital signage strategy. With a user-friendly interface, cloud-based efficiency, and robust recovery mechanisms, Samsung VXT CMS provides a comprehensive solution tailored to the unique needs of the retail and food and beverage industries.
Sign up for a free trial of VXT here.Also, please take a look this free video Learn how Samsung solutions and services address content management and managed services.
