Australians reached 8.45 million, the biggest BVOD viewership in history, and total national viewership increased year-on-year.
After four weeks of living alongside fellow celebrities and a mysterious mouse in the hopes of raising $100,000 for a charity of their choice, Australians cast their votes in record numbers and posted on social media star Skye Wheatley elected president in 2024 I’m a celebrity…get me out of here! She will be the winner and a jungle crown will be placed on her head.
I’m a Celebrity…Get Me Out of Here! Highlights of 2024:
season:
- 8.45 million Australians were reached across the season.
- Total viewership nationwide increased by 1% compared to 2023.
- 10 Largest BVOD viewership ever with Play for I’m a celebrity…get me out of here!
- BVOD viewership was 172,000, an increase of 42% compared to 2023.
launch:
- The number of Australians reached 2.26 million.
- Total national viewership was 1.11 million, an increase of 1% compared to 2023.
- Second show of the night in total people 25-54 and 16-39.
Grand Finale:
- 1.37 million Australians were reached with overnight stays.
- 1st place in time slots 25-54 seconds and 16-39 seconds.
- Largest live stream audience ever I’m a celebrity…get me out of here!
- Live stream viewership was 57,000, a 42% increase for the 2023 grand finale.
In the 10th season, I’m a celebrity…get me out of here! We welcomed the addition of wildlife warrior Robert Irwin as co-host alongside Julia Morris. Robert Irwin and Julia Morris’ on-screen chemistry and harmonious chaos won the hearts of viewers and top brands, leveraging their star power in an impactful integration embedded in a family-friendly show. .
8.45 million viewers tuned in for another thrilling season as celebrities faced the ultimate test of survival in the jungle and shared their personal stories around the campfire.
This season, I’m a celebrity…get me out of here! Total national viewership increased year over year (up 1%) and 10 Play achieved its largest ever BVOD viewership (172,000 – up 42% year over year).
I’m a celebrity…get me out of here! launch 2.26 million Australians tuned in to see which celebrities went into the jungle.
of I’m a Celebrity…Get Me Out of Here! Grand Finale The show was watched by 1.37 million Australians, with Skye Wheatley crowned the 2024 winner, followed by Tristan McManus in second place and Callum Hall in third place. Livestream viewership for the grand finale increased by 42% compared to her in 2023, achieving the highest viewership in livestream history. Also, with 25 vs. 54 seconds, he outperformed his competitors in the time slot of 16 vs. 39 seconds and took first place.
Daniel Monaghan, senior vice president of content and programming at Paramount ANZ, said: It grows every year. This achievement is a testament to the dedication of everyone involved in bringing this captivating show to Australian audiences.
“Congratulations to our luminaries Robert Irwin and Julia Morris and the incredibly talented teams at Network 10 and ITV Studios Australia on another great season.
“We are delighted that Skye Wheatley has been named Queen of the Jungle and are proud to donate $100,000 to her chosen charity, Bully Zero.”
Paramount ANZ chief sales officer Rod Prosser said: This season is one of the most successful to date.
“Market interest has been competitive and dynamic and we have seen a number of innovative, creative and breakthrough integrations with key partners such as ahm Health Insurance, Bedshed, Mahindra, McDonalds, Nature’s Own and Surf.
“We would like to thank our partners, sponsors and the Paramount ANZ Sales and Brand Studio teams for using their ingenuity, agility and creativity to bring this season’s campaign to life.”
I’m a Celebrity…Get Me Out of Here! Season 10.
Available in 10 Play.
10play.com.au/im-a-celebrity-get-me-out-of-here
Source: VOZ 5.0, TV Total, including season reach, cumulative reach, and encores when viewed, based on 24/03/24 to 21/04/24. National attendance totals based on 2024 to present and his entire 2023 season. BVOD total (7 days of his BVOD + live streams). Grand Finale viewership is based on one night, timeslot rank is based on Metro night, launch and season average is based on consolidated 7.
