Cosm
Cosm is a five-year provider of production services for technology and media companies and has expanded into physical venues.
The company announced Tuesday that it will launch its first in-person site in L.A.’s Hollywood Park, home to SoFi Stadium and the soon-to-open Intuit Dome. His 65,000-square-foot venue in Cosm with a capacity of 2,000 people opens on June 29th, and fans attend his Saturday night UFC bouts, which will be broadcast from his T-Mobile Arena in Las Vegas. I invite you. From stadium-style seats or standing vantage points, fans jump into the action projected onto an 87-foot screen customized to the surrounding dome structure. The screen (rendered above) can display up to 12K resolution.
Cosm describes the in-venue experience in Los Angeles, and another that will soon be lit up in Dallas, as a “shared reality,” an amalgamation of visual media, entertainment and technology powered by collaborative experiences. “If all goes as planned, fans will feel like they have the best seats at the most popular events around the world,” the company said. Prior to the UFC event, the Hollywood Park venue will host a private event featuring the NHL and NBA playoffs.
Other diverse programs include Cirque du Soleil shows and exclusive immersive exhibitions from creators and artists from the company’s in-house creator program. Projects in partnership with major Hollywood studios are also in the works, but the company is keeping the details secret for now. The aim is to establish it as a year-round venue for both live events as well as less time-restricted events with food and drink available in indoor and outdoor spaces.
Sports will be the main focus at the beginning of the season. Official partnerships with ESPN, NBA, NBC Sports, TNT Sports and UFC bring soccer, college sports, NBA and NHL games, tennis, horse racing and other UFC games to the complex.
Cosm CEO Jeb Terry is an entrepreneur and former vice president of Fox Sports who played several years as an offensive lineman for the NFL’s Tampa Bay Buccaneers and San Francisco 49ers. In an interview with Deadline, he confirmed that while the NFL is not a launch partner for Cosm, the company is in contact with the league to pursue a potential deal.
More broadly, Terry said the site’s purpose is no different than that of the Sphere in Las Vegas. The James Dolan-backed venue opened earlier this year, betting on concertgoers’ desire to reinvent live music for the digital age. During U2’s first residency, the show enveloped the band and surrounded the audience with acres of ultra-high-definition video. “We both want to go far beyond the usual ways of experiencing entertainment to engage our fans,” Terry said.
He said the company’s extensive experience in production will be leveraged in operating the physical space. “We program each venue like a television network,” he said. “So it’s not just the main event, it’s the shoulder programming and everything you see as you move through space.”
Cosm is backed by Dallas-based billionaire Steve Winn, who founded the retail management software company RealPage and then the investment firm Mirasol Capital.
This is a shot of the Los Angeles grounds from a different angle.
