Intel is incorporating AI into the upcoming Paris Olympics to revolutionize the experience for athletes and spectators. While the future AI Olympics will feature AI-driven competitions in creative fields, the real-world Paris Olympics will take place from July 26 to August 10 and showcase human athletes.
This overview shows the Olympic rings on display in front of Paris City Hall on March 13, 2023, ahead of the 2024 Olympic Games. (Photo: Alain Jocard/AFP via Getty Images)
Intel to bring AI to 2024 Paris Olympics
Behind the scenes, AI will interact with athletes, curate highlight reels, and even suggest ideal sports based on participants’ preferences. Sarah Vickers, head of Intel’s Olympic and Paralympic Games Office, highlighted AI as a major focus for these games, reflecting current trends and technological innovations.
Vickers will lead a team of more than 100 Intel staff in Paris over the next two months as they work to develop and execute Intel’s AI strategy for the Olympics. In contrast to past efforts, such as drone technology for a synchronized flight show, TechRadar’s Intel efforts for the Paris 2024 Olympics will be focused on specific strategic priorities.
Asked whether the chatbot would be able to understand multiple languages, with players from 200 countries in attendance, Vickers said she wasn’t sure yet, and there are no current plans to make the chatbot available to the public, though Inter may find a way to make it visible to people not at the games.
The chatbot developed by Intel’s Responsible AI team has built-in safeguards to handle difficult questions. It is designed to respond selectively to questions and filter out questions that it doesn’t have an answer for. If it comes across such a question, the system flags it so it can investigate further and develop an appropriate answer.
Enhance your coverage with AI-powered highlights
Intel AI technology will revolutionize the way Olympic footage is curated and presented to viewers and producers. Historically, Olympic broadcast services have been limited in creating highlights due to manual tagging and limited labor.
Low-viewership sports like clay pigeon shooting often get little coverage on TV, making it hard to catch the moments when athletes perfectly hit 10 targets or the emotional shots of parents cheering on their athletes.
Intel’s platform aims to change that with AI-powered auto-tagging and real-time highlight creation, promising to generate highlights faster for lesser known sports, enabling broader coverage and supporting smaller countries with limited broadcast resources.
This innovation could simplify the process of creating region-specific highlight reels by selecting sports and countries and easily exporting content. AI technology will play a pivotal role in the upcoming Olympics, which will be held at the Stade de France, which will be the main stadium for the games.
Intel and Samsung have joined forces to introduce an advanced AI-powered talent-discovery system that uses Samsung smartphones and tablets with computer vision capabilities to observe athletes performing specific sports-related movements.
Intel’s cloud-based AI platform will analyze these performances to determine each participant’s suitability for specific Olympic sports. The initiative was initially piloted in Senegal, assessing local youth to identify promising athletes for the 2026 Youth Olympic Games.
The programme involved 1,000 children in a range of activities and assessed their skills and capabilities. The mobile phone-based assessment was carried out with minimal infrastructure requirements on the ground, demonstrating the versatility and accessibility of the technology.
Related article: Paris Olympics 2024: International Olympic Committee adopts AI for upcoming sporting events
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