When WWDC kicks off on June 10th, all eyes will be on Apple’s plans for new artificial intelligence features. In the latest edition of his Power On newsletter, Bloomberg’s Mark Garman reiterates that one of his main focuses for Apple is privacy and on-device intelligence.
Garman said Apple’s “first wave” of AI capabilities will run entirely on-device and “will not include any cloud processing components.”
As the world awaits Apple’s big AI announcement on June 10th, it looks like the first wave of features will work entirely on the device. That means the company’s large language model doesn’t have a cloud processing component, or software to power new features. This approach has several advantages, including speed and privacy.
However, while on-device strategies have advantages, they also have disadvantages. For example, on-device AI capabilities will no longer have access to high-powered cloud infrastructure that “can run more advanced AI algorithms.”
9to5Mac’s opinion
This is something I’m really interested in seeing play out. We expect Apple to announce many of its own AI capabilities, as well as partnering with companies like Google for cloud-based artificial intelligence capabilities.
There are also device compatibility issues for AI features running on the device. His cloud-based AI capabilities can run on older devices with slower hardware, while on-device capabilities may be limited to only the latest iPhones with the latest A-series chips.
How will Apple balance a privacy-focused approach to on-device AI capabilities with a partnership with Google? It’s going to be a delicate balance.
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