Consumers who buy based on influencers are 2.4 times more likely to shop on Amazon than other online retailers
IZEA report finds 55% of social media users make influencer-driven purchases on Amazon
ORLANDO, Fla., April 18, 2024 (Globe Newswire) — Izea Worldwide Co., Ltd. (NASDAQ: isea), a leading provider of technology, data and services for the creator economy, has released the U.S. version of its research report.Influencers and Amazon 2024” Today. This report is based on US consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.
The study found that 59% of social media users surveyed had purchased a product after seeing it used by an influencer, and of those, 94% of consumers were inspired by an influencer to purchase a product from Amazon. It turned out that I had purchased it. Additionally, consumers who purchase based on influencer recommendations are 2.4 times more likely to purchase on Amazon compared to other websites.
“Our research highlights that influencers have a significant impact on the Amazon shopping experience. 92% of influencers recommend Amazon products to others, and 91% recommend others “Influencers have a huge influence on consumer behavior on Amazon, as consumers make purchases based on influencer recommendations,” said Ted Murphy, CEO of IZEA. “Influencers frequently shop on Amazon themselves and play a key role in influencing broader shopping patterns through reviews and recommendations, with 94% of those surveyed saying they shopped on Amazon because of an influencer. You know what you’re buying. Influencers play a key role in expanding consumer trust and decision-making on the platform.”
Insights into Amazon consumer behavior
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80% of social media users are Amazon Prime members.
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More than 51% of 45-60 year olds shop on Amazon at least once a week.
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63% of people who shop on Amazon weekly are likely to search on social media before making a purchase.
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67% of 18-29 year olds say video content influences their purchasing decisions on Amazon.
Insights on how influencers drive Amazon sales
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59% of social media users say they bought a product after seeing an influencer using it.
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94% of people who have made a purchase because of an influencer say they have made such a purchase on Amazon.
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People who buy based on influencer recommendations are at least 7.6 times more likely to buy on Amazon than on other websites.
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76% of 45-60 year olds are most likely to use Amazon to make a purchase influenced by an influencer.
Insights about influencers as consumers
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86% of influencers say they are the primary shopper in their household.
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89% of influencers are Amazon Prime members.
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Influencers are 2.1 times more likely to purchase products on Amazon at least once a week compared to other social media users.
Insights into how influencers influence other influencers
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83% of influencers say they are likely or very likely to search social media before making a purchase.
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91% of influencers say they bought a product after seeing it used by another influencer.
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92% of influencers say they have recommended something they bought on Amazon to someone else.
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92% of influencers leave positive product reviews on Amazon.
The survey results are based on responses from 1,280 U.S. social media users ages 18 and older. The survey was conducted in March 2024.
You can download the report for free here. Influencers and Amazon 2024.
To see how IZEA’s Creator Economy tools can help your brand increase sales on Amazon, visit: isea.com.
About Izea Worldwide Co., Ltd.
IZEA Worldwide, Inc. (“IZEA”) is a marketing technology company that provides software and professional services that enable brands to collaborate and engage with a full range of today’s top social influencers and content creators. The company serves as a champion of the growing creator economy, empowering individuals to monetize their content, creativity, and influence. IZEA was the industry’s first influencer to launch his marketing platform in 2006, and since then he has facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with his IZEA to strengthen digital engagement, diversify brand voices, scale content production, and increase measurable return on investment.
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CONTACT: Nicole O’Hara IZEA Worldwide, Inc. Phone: 407-674-6911 Email: pr@izea.com
