Luminary aims to foster community and create bespoke experiences through the lens of wine, food and connection
Napa Valley, California (April 23, 2024) – Lawrence Wine Estates is pleased to announce the creation and launch of Luminary Napa Valley, a private lifestyle club that integrates our collection of historic Napa Valley wineries and grants unique, highly curated experiences and insider access to our talented concierges and sommeliers. I’m happy to announce this. service.
Throughout the year, our community of connoisseurs, collectors, and adventure seekers host unforgettable gatherings in and around Napa Valley, providing opportunities to build meaningful and lasting relationships. Benefits include private dinners with world-renowned chefs, the LNV Private Reserve Bottling Program, rare wine releases, international vacations, and more. Luminary draws inspiration from the great dinners formed by the Napa Valley winemaker’s founder, his parties and social circle, led by Carlton McCoy, master sommelier and CEO of Lawrence Wine Estates.
For McCoy, Luminary Napa Valley goes beyond a traditional wine club to create bespoke wine, food and cultural experiences to inspire and meaningfully engage invited members within Lawrence Wine Estates’ portfolio. It was important to create
“We recognize that our customers demand the best not just in wine, but in food, travel, art and more,” McCoy said. “We want Luminary to be a one-stop shop for unforgettable cultural experiences, and we want each member to truly feel part of this community rooted in discovery and stewardship of Napa Valley. In addition to these specially selected experiences, I am inspired by historical and contemporary luminaries from all walks of life who sought to innovate and achieve greatness. We look forward to fostering meaningful conversations and a celebration of craftsmanship.”
McCoy, along with the winemakers at Lawrence Wine Estates, look forward to connecting with members during the Luminary Collective Harvest Celebration. This weekend marks a significant kickoff to Napa Valley’s much-anticipated Harvest Season, with bespoke experiences taking place at Ink Glade, Burgess, Stony Hill and Heights Cellar from Friday, August 30th through Sunday, September 1st. Members in particular are invited to the third session. The annual La Pore will be held at Stony Hill in fall 2024, where the winery will pay homage to historic Burgundian tradition with a feast celebrating the bounty of the harvest.
Outstanding and unique services for Luminary members include: LNV Private Reserve Bottling ProgramThis includes a personalized custom blending session with a respected LWE winemaker and culminates in an assignment of 25 cases of private label Napa Valley wines. Participants will work with winemakers to source grapes from estates of their choice and create wine from renowned vineyards such as Heitz’s Cellar, Burgess, and Stony Hill.
Luminary offers two tiers of membership, giving guests access to the best wines, events, and international travel. Luminary was founded to connect, inspire and reward our most loyal members across the winery’s luxury collection. As your status improves, you have the opportunity to unlock additional perks. Initial key collaborators include:
- The Ritz-Carlton Yacht Collection: As a first offering, McCoy will host a 10-night international wine experience from Barcelona to Lisbon in October 2024 aboard the company’s second superyacht, Irma. This voyage will feature a wine-paired dinner showcasing Lawrence Wine Estates, along with tastings and winery visits. Land in some of the world’s greatest wine regions. Lawrence Wine Estates developed the curated itinerary in collaboration with partner Palea Travel, which specializes in ultra-luxury experiential travel programs.
- Lexus: LWE Napa is a portfolio-wide sponsor that provides benefits such as transportation between facilities and event activations for Luminary members.
- Black River Caviar, Urbani Truffles, and Michelin Award-winning Chef Johnny Black at Chez Noir, featured in Luminary’s first intimate dinner series. For the first time, wines from Heights Cellar, Stony Hill, Burgess, Inc. His Grade, and Haines Vineyards will be showcased in one dinner, offering an unforgettable five-course tasting menu expertly paired with only the best vintages. Ta. Best of all, guests were participating with the winemaker who created the wine.
Following the launch of Luminary Napa Valley, McCoy and his team will focus on building further collaborations and planning future events. If you are interested in more information, please visit the membership website pages for Heights Cellar, Stony Hill, Ink Glade, Burgess, and Haynes Vineyard wineries.
About Lawrence Wine Estates: Lawrence Wine Estates is one of the world’s leading portfolios of historic, multi-generational luxury wine estates. A portfolio that Napa Valley needed, its iconic producers include Heitz Cellar, Stony Hill, Burgess, Haines Vineyards, Ink His Grade, and Brendel. The valuable history of each winery ensures that traditional winemaking philosophies and biodynamic farming are prioritized to produce pure, balanced wines of the highest quality. With six wineries in Napa Valley and one in Bordeaux, each winery visit provides guests with a world-class luxury experience. Lawrence Wine Estates is led by Master Sommelier and Chief Executive Officer Carlton McCoy, his junior.
About Luminary Napa Valley
Luminary Napa Valley is Lawrence Wine Estates’ private lifestyle club that connects and celebrates members across a luxurious collection of historic Napa Valley wineries. As members continue their journey to Lawrence Wine Estates’ wineries, they gain access to Luminary benefits including highly curated unique experiences, rare wine releases, international vacations, private His Concierge services, and more will be released.
