summary
- Less is more, as Hulk actor Mark Ruffalo points out the danger of oversaturation in the MCU Disney+ TV programming lineup.
- For Marvel, quality should be a priority over quantity, and quality programming is key to keeping fans interested.
- Disney’s Marvel release plan aims to address Ruffalo’s concerns about an overwhelming amount of content, with a new emphasis on sequels and fewer releases.
Hulk actor Mark Ruffalo recently made some light criticisms of the Hulk’s influence, and he’s spot on. MCUThe Disney+ television shows are set in a broader shared universe. The TV show has become part of his MCU. Agents of S.H.I.E.L.D. premiered soon after the avengers From there, the following series began. agent carter and Netflix defender The sagas continued to complement Marvel’s big screen adventures. But the role the TV show plays in his broader MCU is wandavision.
Before the move to Disney+, the series of MCU television shows had a one-way relationship with the big screen Marvel Universe. However, starting from wandavision And continued through the latest and upcoming MCU television shows, these small screen adventures have become an integral part of Marvel Studios’ narrative plans. But more isn’t always better, Ruffalo said in a recent statement. GQ An interview that says that the more content there is, the less effective it becomes.”MysteriousRead his full opinion below.
“I think the expansion into streaming was really exciting, but the thing about Marvel movies is that you had to wait three years, and that created a mystique.”
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Oversaturation negatively impacts MCU release
Absence enriches the soul
It’s understandable why the idea of a more unified and interconnected television division for the MCU was an appealing idea to Marvel Studios executives. However, unfortunately there are various drawbacks and it does not work as a whole. The first problem is that the amount of viewing time required to keep up to date with the MCU has increased significantly. Even if not all TV shows are connected to the larger story of the series as a whole, there’s no easy way for viewers to know what’s essential and what’s not.
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wandavisionFor example, the core of understanding is Doctor Strange in the Multiverse of Madnessmeanwhile marvels Choose plot threads from three different TV shows.Others, e.g. If…? and moon night, hitherto had no influence outside of themselves. There’s a big difference in time commitment between asking viewers to spend time watching 2-4 movies a year and watching 2-4 movies and 2-3 TV shows a year.
|
MCU phase |
movie |
TV Shows (Disney+ only) |
total |
|---|---|---|---|
|
1 |
6 |
0 |
6 |
|
2 |
6 |
0 |
6 |
|
3 |
11 |
0 |
11 |
|
Four |
7 |
8 |
15 |
|
Five |
6 |
8 |
13 |
While Marvel television shows aired during the early days of the MCU, they were more explicitly treated as optional side projects that moviegoers were not obligated to watch.
Moreover, as Ruffalo correctly argues, As more Marvel movies are released, each movie feels a little less special.. Because Marvel movies only come out two, three, or four times a year, there’s an effective marketing cycle of anticipation, hype, fun, and post-release decline. However, with so many releases, it’s difficult for people who don’t actively search for MCU information to know what’s being released when, what’s a movie and what’s a TV show, what it all means, and what to watch. It becomes difficult to figure out what needs to be done. This does not take into account that other superhero series exist, such as Sony’s Spider-Man universe.
Marvel TV only works when the quality is good.
While oversaturation and demands for more bond time from viewers are legitimate concerns about TV’s place in the MCU timeline, it serves as a proof of concept for how Marvel Studios’ best shows should work. There is little doubt that it won’t. High quality almost always attracts viewers. wandavision It started things off strong, offering a genre-bending story that isn’t as viable as the movies, and actively contributing meaningful character development to the overall MCU. Similarly, Loki remains his MCU’s best multiverse story to date, with incredible writing, acting, and visual effects.
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Another interesting point is that, in general, The most well-received MCU TV shows feature characters people already care about. It makes sense that TV could be used to explore lesser-known characters and build them into bigger brands, but the best TV shows in the MCU are already established characters like Scarlet, his Witch, Loki, and Hawkeye. There was a tendency to focus on heroes who wereHowever secret invasionThis movie starring Nick Fury proves that celebrity alone isn’t enough. Reducing the number of TV shows is a wise choice, but what remains must be of high quality and easy to get excited about.
How will Disney’s new Marvel release plan address Ruffalo’s concerns?
Fewer releases and more franchises
Fortunately, change is on the way. Recently, Disney head Bob Iger revealed that MCU releases will slow down and the successful brand will refocus on sequels. Although it may be disappointing for some, there is little doubt that it appears to be the right course of action. Less content means more time to polish each release. Additionally, it should also be easier for general viewers to figure out what’s coming up and how important it is to his MCU. This is enhanced by the new “Marvel Spotlight” banner, which debuted on . echospecifies a project to serve as a standalone display.
Focusing on sequels and franchises also means it’s easier to fall in love with a particular character or story again. His early MCU provided sequels for the central heroes relatively quickly, but surprisingly not a single one outside of the currently announced MCU Phase 4, 5, or 6 projects. avengers 5 and 6. This means characters like Shang-Chi and cliffhangers like a giant celestial body jutting out of the Earth at the end of the movie. eternals Left unaddressed – a complaint that can hopefully be resolved. MCU activation.
Source: GQ
