Facebook founder and Meta CEO Mark Zuckerberg is giving away some of the tech giant’s artificial intelligence for free as a way to potentially win the AI race, The Wall Street Journal reports.
This somewhat regressive strategy, according to sources, is aimed at forcing competitors to lower their prices by making the technology freely available, which could lead to increased use of Meta’s artificial intelligence and give Zuckerberg more control over how people interact with machines in the future.
Like many of its rivals, Zuckerberg’s Meta Platforms is spending billions of dollars on powerful computers, the best computer chips, scientists and gigawatts of electricity to develop the most powerful AI tools.
In contrast to some of those competitors, Zuckerberg last week unveiled the fruits of his investment: Meta’s most sophisticated chatbot and the technology behind it.
For its free AI strategy to be successful, Meta will need to convince billions of consumers to use its free AI app in the same way they do Instagram, Facebook, and WhatsApp.
The company is betting that, as in the past, advertising may come later: Meta has established its ability to convert web traffic into advertising revenue, despite mixed initial user feedback about its AI service.
Related article: Apple is poised to enter the AI race with a cost advantage
Google in the AI race
The AI race is only going to heat up, with several tech giants already adopting this new technology in many of their products.
At the recently concluded I/O event, Google introduced AI Summary to its flagship search engine, which allows users to quickly get an overview of a topic and related links for further research.
According to Google, the feature has already undergone a thorough testing process through Search Labs and has received great consumer feedback that it is useful and effective in providing detailed information. Going forward, all users in the United States will have access to AI Overviews, with the service gradually rolling out to other countries.
According to the internet giant, AI Overview can increase user interaction with a wider range of material by broadening the scope of websites visited on more complex topics.
Additionally, thanks to Google’s proprietary Gemini model, AI Overviews can now handle more complex queries with multi-stage inference, allowing users to ask complex questions that cover many nuances and details in a single search request, rather than splitting their inquiry into multiple searches.
OpenAI’s Recent AI Collaborations
Recently, OpenAI and Reddit collaborated to highlight content and features across both companies’ products, allowing ChatGPT to highlight Reddit’s content and Reddit to bring new AI tools to its users.
Reddit distributes content through an application programming interface, which ChatGPT and other OpenAI products will use in this new partnership, and the company said OpenAI will also work with Reddit on advertising.
Under the agreement, OpenAI can use the partners’ data to train its AI systems to display Reddit content, and Reddit will also give users access to new AI-powered tools based on OpenAI models and display ads on partner websites.
Related article: Google AI overview leads to confusion and inaccurate search results
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