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- Fashion creators bridge the gap between gaming and fashion, giving fans the opportunity to see and purchase unique spring/summer clothing collections from digital creators.
- MatPat, co-founder of Theorist and former Game Theory host, aims to prioritize fan experience and engagement during the show’s live broadcasts.
- This event is a collaborative effort involving various creators such as Critical Role, Blogilates, Yes Theory, and ZHC.
The idea for Creators in Fashion, the first runway show to bridge gaming culture and couture clothing, came from MatPat, who was looking for more colorful patterned shirts for men. He attributes his ability to turn desire into something tangible, like Creators in Fashion, to being a YouTube creator. “If there’s something you want that we don’t see, we’ll make it,” he said.
This event is a collaboration between two Theorist channels. Game Theory, which explores the lore of video games in general, and Style Theory, which does the same with fashion. Both are known for their in-depth video essays on YouTube. On April 25th, two different disciplines will come together for the first time to give fans something they’ve never seen before.
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While Creators in Fashion is a live event taking place in Los Angeles, viewers can tune in to either Theory channel (both broadcasting the event) to check out these new and exciting clothing collections. can. The idea has been in the works for more than a year and a half, and the original plan was to hold the show in late October or early November 2023.
“But early in the planning process, we said to ourselves, ‘We need more time,'” Mattpat recalls. … [The event has] Work probably started in September last year. ”
Creators and collaborators in the fashion world
What we expect from creators in the fashion world
The event will feature six separate runway shows throughout the night, each showcasing spring/summer clothing from digital creators across the web. Collaborating with Her Theorists on this event are her D&D web series Critical Role, Adventure Channel Yes Theorists, graphic artist ZHC, and Blogilates founder Cassey Ho. Some creators display items designed specifically for the show, while others take the opportunity to formally introduce their latest creations to a whole new audience.
Creators in Fashion is not only the first event of its kind that aims to bring fashion to geeky niches like gaming, but also the first step into such an event for many of our collaborators. Probably. “We’re trying to help these creators identify spaces within their reach,” MatPat said when asked how Theorist Network has been engaging with the show’s creators. , detailed how we’ve helped creators find models and stage presentations. Fits their vision. Things are only going to get better as we get closer to the event, and it’s been a lot of work over the past few months, but it was important for MatPat to check in with everyone involved in the show as things progressed.
Our interview took place less than three hours before MatPat flew to Los Angeles ahead of the show and was on-site putting the finishing touches on it. If anything was clear in our interview, it was MatPat’s pride and passion for what Creators in Fashion is trying to achieve despite stepping back from his previous role at Theorists .
Another unique aspect that MatPat is proud to bring to the event is the ability for fans to order items displayed on the runway during the show. Although individual creators will be responsible for their own distribution, the former game theorist and host says most have products on hand ready to ship.
creator of fashion host
In the fashion world, fans are at the forefront of creators.
Matt Pat told me that the focus of the show is on the fans, especially those who consider themselves not very fashion conscious, and to take them into a whole new space, which they have always done. This will continue to be the case. “For a lot of people watching, their first runway show will actually be their first show.” Six runway show,” Mattpat said. “I hope they see this and say, ‘Hey, I might be in there.'” teeth There’s something here for people like me. ”
With this fan attention in mind, he says there will be ample opportunity for audience participation throughout the show. In between runway, backstage interviews, and a few surprises from the Theorist channel, the chat was live throughout the event, and Matt Pat said he’s at the venue himself when he’s not on camera. Ta. There will also be a dedicated section of the show where he and Style Theorist co-host Amy Roberts will respond to comments as they come in.
When asked what are the best and worst parts of putting together such an ambitious group of fashion creators, his answer was the same. That’s the amount of collaboration a show like this requires. MatPat and the Theorist team have been collaborating with other designers for the past few months and are feeling the excitement and pressure as things progress. As the event approaches, he looks forward to “seeing all the parts finally come together.”
MatPat is positive that the event will be a learning experience as the group attempts something unprecedented like this. He was already enthusiastic about what would happen next and ended our call with optimism for the future. He said he was looking forward to applying what they learned to Creators in Fashion 2025, which he said was inevitable.
Creators in Fashion will air on April 25, 2024 on Game Theory, Style Theory, and other associated YouTube channels. The pre-show begins at 5:30pm ET and the event is scheduled to begin at 6pm. Check out Style Theorist’s announcement Short on his YouTube channel for upcoming plans.
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