Meta and LG enter into strategic business alliance

today, Meta CEO Mark Zuckerberg met with LG CEO William Cho and Park Hyun Sei, president of home entertainment companya two-hour meeting to discuss future collaboration on XR devices at the LG Twin Towers in Yeouido, Seoul, has become widely publicized.

This meeting marks the beginning of LG and Meta increasing strategic cooperation between their technology portfolios to drive innovation in XR devices and customer experiences.

In a quote provided by LG, William Cho said:

We see an opportunity for next-generation personal devices in the XR business space.

Additionally, during the discussion, LG’s William Cho got hands-on experience with the Meta Quest 3 headset, Ray-Ban Meta smart glasses, and multilingual models, and mentioned the potential of leveraging Meta’s technology for AI-enabled XR devices. Did.

LG also believes it can create a technology ecosystem by combining its TV division’s services with Meta’s XR portfolio. In particular, LG will showcase the benefits of its smart device OS working in conjunction with Meta’s AI system to create competitive XR devices.

LG’s smart OS brings a platform worth approximately $750.5 million in app revenue to Meta’s immersive product portfolio. This OS could provide Meta’s XR hardware ecosystem with a valuable revenue stream and services to compete with the already robust Apple Vision Pro product.

LG CEO Cho Joo-wan announced in January that the company’s TV division is working on developing an XR device, aiming to launch it next year.

Sizemik’s changes in the XR market

Apple Vision Pro will generate significant interest and investment in the XR space. As a result, many XR companies are accelerating their efforts to offer competitive solutions, and others such as LG are also aiming to enter the market.

Despite skeptics who are hesitant to adopt this technology, the outlook for the enterprise and consumer XR market is positive. Although the device is imperfect, the overall sentiment is optimistic.

These positive sentiments are spreading to a wider range of businesses and end users in the market. XR’s mainstream success and exposure brings it closer to concrete use case deployment and future adoption.

However, the XR market is still undefined. The market will be filled with a variety of products, not just headsets. XR technology has expanded significantly beyond headsets to create a variety of display-based use cases, from 3D monitors to virtual filmmaking to smartphones.

LG’s entry into the market could be headsets. However, it is possible that another type of his XR display will be released. It is important to understand the definition of an XR device and how it fits into the emerging technology landscape beyond headsets.