Meta is starting to bring the Threads API online, but it will take some time before it is widely accessible to developers. The company has started testing new developer tools with several companies, meta engineer Jesse Chen said in his Threads.
Chen said the post was first discovered by tech crunch, currently in “beta”, but a broader rollout is likely to occur “by the end of June.” The first group of companies to beta test the API include social media management platform Sprinklr, Hootsuite, Social News Desk, and Sprout Social. Meta is also working with tech news aggregator Techmeme and live video platform Grabyo. For now, the API appears to primarily enable publishing content to threads from these services, but Chen said there are also plans to “enable reply moderation and insight features.” .
The API could help Threads attract more publishers and power users who often rely on third-party software for posting and analytics. Instagram head Adam Mosseri has previously expressed some reluctance to persuade publishers, saying that a dedicated API would be “more content from publishers and less content from creators.” I’m concerned about that.” (Moseri says he doesn’t want to “spread the news on the platform.”)
But for users, Threads is starting to look more and more like a viable alternative to X, and offering pro-level tools is a good way to get publishers and brands to post more to the platform. Having an API could also help the company’s plans to support interoperability and other areas, but Meta doesn’t publicly discuss APIs in that context.
