Facebook and WhatsApp’s parent company Meta plans to set up a task force to tackle disinformation and misuse of generative artificial intelligence ahead of global elections, including in the EU and India, according to multiple reports.
The widespread use and rapid acceleration of generative AI technologies poses significant threats to society, citizens, and governments, prompting companies like Meta to take action, especially in an election year. The Indian government has called deepfakes a “threat to democracy.”
Regarding the EU market, Marco Pancini, Meta’s head of EU affairs, said that an “EU-specific election operations center” will bring together experts from across the company to tackle misinformation and work related to the misuse of AI. The company said it would focus on addressing its impact and risks.
“Ahead of the election period, we recognize that speed is especially important during breaking news, so we will ensure that all our fact-checking partners in the EU can find and rate election-related content,” Pancini said. I mentioned it on my blog. post.
“Use keyword discovery to group related content in one place, making it easier for fact checkers to find it.”
As reported by Reuters, Meta’s efforts to address the risks posed by AI include adding the ability to make AI-generated videos and audio public when shared, and adding penalties for violations. It is said to be included.
“We already use Meta AI to label photorealistic images created by users on Facebook, Instagram, and Threads from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock. “We are building a tool to label AI-generated images of ,” he said.
Mehta has also launched a safety campaign in India called ‘The Truth’ to tackle the problem of online misinformation. This campaign aims to raise awareness about the importance of distinguishing between truth and falsehood in the digital age.
The eight-week ‘Know What’s Real’ initiative aims to educate users on how to identify and address misinformation being spread on WhatsApp and Instagram. Meta wants to help its user base navigate the complexities of online information by promoting digital best practices and showcasing the safety tools available.
The company also said its fact-checking program in India includes partnerships with 11 independent fact-checking organizations, one of the world’s largest fact-checking partner networks. These partners have the ability to fact-check content in 15 Indian languages and English, helping people identify, review and verify information, and prevent the spread of misinformation on Metaplatform. He added that he could.
Shivnath Thukral, head of Indian public policy at Mehta, said the ‘Truth About’ campaign is an extension of our ongoing efforts to “stop the spread of misinformation and educate people about the role they can play. It serves as a simple safety guide for Fight it. ”
Recently, Meta also announced a dedicated fact-checking helpline on WhatsApp as part of the company’s efforts to combat AI-generated content that exists online and help people connect to verified and trustworthy information. .
