Meta Platforms Inc. (META) has announced that it will remove the Facebook News tab in the Bookmarks section for users in the United States and Australia. The announcement comes just months after the company did the same in the UK, France and Germany.
Facebook’s News tab was launched in 2019 with multimillion-dollar content deals with publishers. However, Meta has now announced that it will “retire” Facebook News in the US and Australia in April. The company has no plans to enter into any new commercial deals for news and “doesn’t intend to offer new Facebook products specifically for news publishers in the future.”
The company said this was part of its “ongoing efforts to better align investments with the products and services people value most.”
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“As a company, we have to focus our time and resources on the things people have said they want to see more of on the platform, such as short-form video.” It’s down more than 80% in the last year. We know people don’t come to Facebook for news or political content; they come to connect with others and discover new opportunities, passions, and interests. “As we previously shared in 2023, news accounts for less than 3% of what people around the world see on their Facebook feed, making it just a small part of the Facebook experience for the majority of people.” said in a statement.
Additionally, Facebook’s parent company said the announcement does not affect existing Facebook News agreements with publishers based in Australia, France and Germany.
The company is also investing in products and services that drive user engagement, will not enter into new commercial deals for traditional news content in these countries, and will offer new Facebook products specifically for news publishers in the future. He added that he would not.
When we launched in 2019, Facebook said at the time, “Facebook News was built to bring people closer to the stories that impact their lives. We will continue to learn, listen and improve as the world unfolds. We hope this work will help us in our efforts to sustain good journalism and strengthen our democracy.”
