More and more companies seem to be leveraging the power of AI and incorporating many AI tools into their products. Meta’s efforts to provide social app users with AI-powered generation tools continues with Instagram’s branded news search bar.
After the company started testing its AI chatbot with WhatsApp users in India and other countries, Meta is now adding its AI to Instagram’s search bar for both chatting with AI and content discovery. I’m considering adding it.
TechCrunch reported over the weekend that some Instagram users now have access to an improved search bar, allowing them to start conversations in DMs with Meta AI by performing search queries.
Anyone taking advantage of the new feature can ask a question or use one of the preloaded prompts. Beyond conversations, Meta’s AI helps Instagram users discover new content on the social network.
Meta acknowledged the experiment, but did not say whether it was using generative AI technology for searches.Our AI-powered generative experiences are in various stages of development, and we are publicly testing different experiences in a limited capacity.”
