Microsoft is updating the Windows 10 and 11 app store. Following recent performance upgrades and the release of improved algorithms, the company has announced major changes to the way its web version of the Microsoft Store works. All users can now download app executables directly from websites using the new “Installer for the Web.”
changes announced Long post about X by Rudy Huyn. The logic behind the new web installer is to make app downloads faster and require less interaction. Previously, if you wanted to install a program using the web version of the Store, you had to click three times: once on the website, once in the deep link dialog, and once in the Store mini-window.
Such complex processes existed to combat malicious scripts at the expense of user experience. The new “undocked version of the Store” now provides a small standalone installer with the same logic as the Microsoft Store app. Manage prerequisites, entitlements, downloads, and installations in one downloadable package.
The new approach has several advantages. Downloading the app now requires only two clicks. Download packages with one click and launch them with one click. The lightweight installer runs faster than the Microsoft Store app and is always up to date, even on systems with very old versions of the Store or none at all. Finally, you can get multiple apps at once using the new web installer.
Initial feedback from early consumer and developer testers shows an increase in installs and app launches, according to a post by Rudy Huyn.
Feedback from developers and users who participated in the first three rounds of experiments was very positive, and the results clearly demonstrate this. On average, this new method of installing Store applications resulted in a 12% increase in installs and a 54% increase in the number of applications launched after installation.
Developers who use the “Get it from Microsoft” badge on their apps can specify what happens when users click the badge and opt out of a new experience that redirects users to the Microsoft Store instead of downloading a new web installer. .
You can find detailed information about the latest Microsoft Store updates. on X.
