Telefonica brand Movistar is running an awareness campaign, “This Is Not a Game,” focused on creating a safer environment for video game players, especially minors. Designed in a style that mimics the interface of popular video games, “This Is Not a Game” highlights the risks players face when interacting with unknown online girlfriend profiles.
In online video games, minors often interact with a variety of profiles, and more than 75% of those profiles are unknown individuals or strangers (National System Office for the Comprehensive Protection of Girls, Boys, and Youth) station). Among the predatory risks that minors may face in such situations are the offer to meet outside the virtual world, including grooming, human trafficking, forced labor, kidnapping, etc. may involve serious risks.
“At Movistar, we recognize the power of technology to create more human connections. Through ‘This Isn’t a Game,’ we aim to raise society’s awareness of the risks that exist in the world of video games. Players and parents of minors.” People give meaning to technology and are informed so they can use it responsibly,” said Fernanda Pérez, Head of Brand and Integrated Marketing Communications. explained.
This campaign effort is part of Movistar’s continuous commitment to providing the best experience to its users. Over the years, Movistar has invested in building a series of campaigns that promote a safe environment and address cultural issues in the digital world.
“This Is Not a Game” joins Movistar’s awareness campaigns such as “Disconnected,” which encourages thinking about the importance of digital disconnection, and “Love Story,” which addresses fake profiles and predatory risks on social networks. Movistar’s “This Is Not a Game” is about technology opening up opportunities to connect, share, learn, work, develop skills and have fun, while using technology responsibly to create a safe and inclusive environment. It reminds me that things are also important.
