At least seven major streaming services are more expensive in the U.S. than they were last year.
Hulu and Amazon’s ad-free standard streaming service plans currently cost $18 per month. It may not sound like much, but subscribers across multiple platforms are now easily paying more than $100 per month. New data from Bank of America (pdf) Americans are spending 70% more on streaming services compared to 2021. Additionally, the percentage of households spending more than $101 per month on streaming services has more than doubled since 2021, the report said.
Bank of America said middle-aged Americans are leading this trend.
“Millennials and Gen X pay for multiple streaming subscriptions, resulting in higher streaming costs per household,” the report states. “These cohorts have seen the largest increases in streaming share over the past three years.”
But even though more Americans are spending more money on streaming, not all platforms are succeeding.meanwhile Netflix achieved solid growth in subscriber base Last year, after a crackdown on password sharing and price hikes, Decrease in membership numbers for Hulu and Disney+.
In terms of numbers
39%: Percentage of US households with monthly streaming subscriptions.
$18: Prices for basic ad-free plans on Hulu and Amazon. The equivalent price for Netflix and Max plans is $16, Disney+ is $14, and AppleTV+ is $10.
13%: How much did Netflix’s subscriber base grow in the fourth quarter of 2023?
3: How many streaming platforms actually make money — Netflix, Hulu, and more recently Warner Bros. Discovery.
