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The release of Season 6 of Netflix’s romantic reality show Love is Blind made the series the most-watched series on any streaming platform in March, making the streamer one of the most popular shows of the month. . , new Nielsen data show.
Johnny McEntire and Amy Cortez got married on the sixth season finale of “Love Is Blind.”
important facts
According to Nielsen, “Love is Blind” was watched for 6 billion minutes in March, with streaming spiking following the release of season 6 on February 14 (the season was the most-watched season on Netflix). 5 weeks after its premiere).
The second most popular show in March was Disney+’s animated children’s show Bluey, which was watched for 5.2 billion minutes, making it the only non-Netflix show to make it into the month’s top five.
According to Nielsen, “Bluey” was the most-watched show in November, breaking the long-standing four-month record held by the legal drama “Suits,” and consistently ranks as one of the most-watched shows of the year. That’s what it means.
Netflix’s new show “The Gentlemen” (4.67 billion minutes) and live-action remake “Avatar: The Last Airbender” (3.9 billion minutes) ranked third and fifth, respectively, and the sitcom “The Last Airbender” (3.9 billion minutes), which has finished production, ranked third and fifth respectively. Brooklyn Nine-Nine” ranked third and fifth respectively. , which is streaming on both Netflix and Peacock, ranked #4 with 4 billion minutes watched.
Main background
Season 6 of “Love is Blind” propelled the show to the top of Netflix’s streaming ratings for the first time in March, but the show, in which contestants try to find a partner without meeting in person, Ranked in. Nielsen has placed him in the top 10 most streamed titles over multiple years 23 times. Love is Blind spinoffs are being produced in Japan, Brazil, Sweden, Germany, and the United Kingdom. Following the show’s global success, Netflix has produced seven more of his unscripted dating series, including “Love on the Spectrum,” “Perfect Match,” and “The Ultimatum: Marry or Move On.” Ta. Season 6 of the show featured one couple, Johnny McIntyre and Amy Cortez, who tied the knot in the show’s March finale. Netflix announced in December that Love is Blind would be returning for a seventh season.
big number
9.7%. This was YouTube’s share of total TV usage in March, a new record for the platform and the largest share ever for a streaming service, Nielsen said. The next most watched streaming service was Netflix with 8.1%, followed by Hulu (3%) and Prime Video (2.8%).
tangent
Cable viewership increased slightly in March thanks to the broadcast of President Joe Biden’s State of the Union address and the early games of the NCAA March Madness basketball tournament. Cable viewership rose to 28.3% of TV usage, the highest since November. Part of the rise was due to the NCAA Tournament’s second-round matchup between Iowa and West Virginia, which was watched by 4.9 million viewers, and the top 10 cable broadcasts of the month, which drew 14.1 million cable viewers. Six of the speeches were from the president. program.
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