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This year, New Era will focus on womenswear, introducing a new lifestyle line and supporting fashion collections.
With this first product, the brand aims to pave its way into the lifestyle clothing market by leveraging the influence of sports through a variety of everyday wear. The first category is positioned as the brand’s own label, elevating crop top and short set combinations that incorporate bright pastel tones and vintage-style cursive branding, elevating the era of sports-inspired pieces. We are proposing a transcendental interpretation.
In typical New Era fashion, the collection launch features the introduction of the new 9FORTY Women’s Active Cap. Featuring a unique open back, the headwear combines classic style with functional design, allowing for a variety of style options. The new cap is released alongside the latest iteration of the more casual 9TWENTY cap, which brings a similarly bold color palette to the clothing range.
Elsewhere, a second category titled MLB starts with two first collections. Boasting a sophisticated design aesthetic, the Sports Specialist series focuses on easy-to-wear pieces such as leggings, lightweight tops, and shorts. The brand uses its connections to home baseball teams like the New York Yankees, Los Angeles Dodgers, and Chicago White Sox to decorate its clothing with preppy prints.
Rounding out the debut womenswear launch is the MLB Womenswear Fashion Lifestyle Collection. Presenting a selection of trend-driven styles, the offering includes tracksuits dressed in a seasonal palette of deep browns, lilacs and neutral browns, which can be paired with complementary baseball-inspired oversized tops. can.
Check out the new collection in the campaign featured in the gallery above.
To shop New Era’s womenswear line, visit the brand’s website and select global stores today.
