Sherwin-Williams is unveiling its next generation color tools in a new app powered by AI technology, focused on giving homeowners an easier, more productive way to instantly try colors and seamlessly order samples directly from the app.
“Homeowners who love design and do-it-yourself projects tend to struggle when it comes to picking the perfect paint color,” says Sue Wadden, director of color marketing at Sherwin-Williams. “On average, they consult more than 10 touchpoints before settling on a color, which shows how overwhelming the process can be for them. This innovative color technology enables them to seamlessly find the right color without the stress they typically experience, giving them the confidence they need.”
Building on advancements in digital color visualization, Sherwin-Williams has leveraged color data and color expertise to create personalized color recommendations. The Sherwin-Williams Color Expert app uses innovative, groundbreaking AI color technology to detect colors already present in a room, including art and furniture, and instantly provide users with personalized paint color recommendations based on what’s in the space.
App users simply upload an image of their desired space and the technology instantly recommends several wall colors that would complement the other items in the room, including furniture and décor.
