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Taylor Swift has had an eventful week, showing off several looks while promoting the debut of her new album, The Tortured Poets Department. The album earned him the honor of being the first album in Spotify history to surpass his 200 million streams in a single day.
Leading the way is her first single, “Fortnite,” a collaboration with Post Malone, which is currently sparking a viral TikTok challenge led by none other than Swift herself. The “Fortnite” challenge is a trend where a user shares his 14 clips of personal moments.
In a YouTube post on Friday, the singer gave viewers a peek into her life, including a clip with her boyfriend, NFL star Travis Kelce of the Kansas City Chiefs. She also gave fans a little glimpse of her pickleball skills in her Pop Flex lavender pirouette skirt paired with a white top and shades of brown. This skirt has seen a spike in search interest after the Fortnite challenge, and the lavender color is currently sold out. The brand is accepting limited pre-orders and plans to ship in July. Regarding the attention it received on Instagram, the brand said, “This is truly the realization of our WILDEST DREAMS.”
According to the Sports & Fitness Industry Association, pickleball has been the fastest growing sport in America for the past three years, and with it pickleball fashion, including a variety of quarter zips, hoodies, skirts, and sports. Masu. Bras, etc. Brands like Alice & Olivia and Lilly Pulitzer have released lines inspired by the sport.
Swift’s outfit was among several other casual outfits in the video. The artist was also seen on vacation wearing Zimmerman’s floral Devi Plunge V Wire bra bikini top, paired with Venroy’s striped boxer shorts. She accessorized with a pair of black shades and her signature red matte lipstick. Swift also posted a clip of herself working on arts and crafts while wearing a vintage University of Kansas sweatshirt by Frankie Collective, paying tribute to her boyfriend. The shirt features various Kansas City-inspired elements, including archived University of Kansas team logos and stamps.
The video also included a short clip of Swift wearing a black and red pajama set by Desmond & Dempsey.
The short YouTube video featured Swift mostly casually dressed, but the pop star took it up a notch in the teaser video for her latest single, “Fortnite.” In it, the singer wore a black ruffled floor-length skirt by Elena Velez, which she paired with a Gothic-style black ruffled long-sleeved top and lace gloves. The Victorian-themed teaser shows Swift wearing a Vivienne Westwood white ruffled shirt and Toni Maticevski Candessence dress, and a vintage silver and gold diamond brooch by Joseph Saidian & Sons. It also shows how they are put together. The look was completed with bold dark eyeshadow and dark lipstick.
Since starting his “Elas Tour” last year, the singer has worked as a purveyor of fashion trends, collaborating with designers such as Versace and Roberto Cavalli. Many of her fans attended the “Eras” show in punk and metallic outfits similar to those she wore during her set. This includes fans wearing her matte red lipstick and cutting her hair into her bangs. In the months since then, many of Swift’s looks have gone viral, including the one she wore during Neon Carnival.
The Tortured Poets Department is Swift’s 11th studio album, and takes listeners on a journey through five different stages of grief: denial, anger, bargaining, depression, and acceptance.
