- Taylor Swift’s latest album has broken records on Spotify, Apple Music, and Amazon Music.
- “The Tortured Poets Division” is the most streamed album in one day on Spotify and Amazon.
- “Fortnite,” featuring Post Malone, became the most streamed song on Spotify in one day.
The Swifties are “down bad.”
Taylor Swift’s latest album, “The Tortured Poets Department,” has broken records on Spotify, Apple Music, and Amazon Music since its release late Friday night.
Spotify and Amazon Music both declared it the most streamed album of the day on their respective platforms. Spotify also celebrated the milestone with a tweet praising Swift for surpassing 300 million streams in a single day, after hailing the album as the most saved album of all time. The previous record holder was another Swift album, “Midnights”, where in one day he recorded 184.6 million streams.
I made that too Swift became the most streamed artist in a single day in the platform’s history, and “Fortnite (feat. Post Malone)” also became the most streamed song in a single day on Spotify.
Meanwhile, Apple Music declared TTPD the platform’s “biggest pop album of all time” based on first-day streams.
Swift fans have been waiting with bated breath ever since she announced the album at the Grammy Awards in February. After her announcement and light promotion on social media, Swift was low-key when it came to promoting the album, saying she knew the album would be a hit, with or without the fanfare that usually comes with a major release. suggested that.
Glitzy press tour or not, Swift’s fans have shown up in a streaming frenzy, and it’s paying off. Although much of her billionaire fortune comes from touring, Swift makes tens of millions from record sales and streaming.
While artists featured on the album, such as Post Malone and Florence and the Machine, are likely to make waves on streaming, Swift also includes big-name stars like Patti Smith and Stevie Nicks, whose names appear in the lyrics. There is a possibility that boomer artists who have released “2019” will also gain new fans. .
A representative for Swift did not immediately respond to a request for comment from Business Insider.