Google sound and light installation at Milan Design Week 2024
for Milan Design Week 2024, Google Our design studio considers the meaning of colors.In fact, that’s its name Immersive light and sound installation, a collaboration between Arts and Research Institute and Chromasonic. When visitors enter the exhibition in Garage 21, Via Archimede 26, they find 21 open-box rooms flanked by translucent panels.Inside each box, overhead neon lights change Those hues are like the rhythm of music sound frequency What’s playing in the background changes.
Visitors can stand, sit, walk around, close their eyes, lie on the floor, or just look. For 15 to 20 minutes of their time, their silence is borrowed. In an empty space, there is no smartphone, no rush, and no adrenaline. They just feel, hear and see. As sound frequencies vibrate through them, as they bathe in changing lighting and sit at the center of an immersive installation, Google brings them back to themselves, to their bodies, and to their senses. all at once and finally. I hope that by using colors, you can understand the meaning of the colors.
Images courtesy of Google (unless otherwise stated) | Photos by Edoardo DeLelle, Giulia Piermartilli
Inside Google’s ‘Understanding the Meaning of Color’ exhibition
The constantly playing sound frequencies and changing neon lights inside Garage 21 are just the beginning. Google Installation for Milan Design Week 2024. Emerging from the darkness, visitors step into the other sensations of the next room, a meeting of thoroughly curated, often minimalist exhibits and soft palettes and gentle hues. In this second part of his installation, the Google team asks, “What does color feel like?” What color do you think it is? What does the color smell like? And what does the color look like? I will answer each one one by one. Second: the colors can be felt like the different shapes and textures of the stones, and with the visitor’s eyes closed, they can graze the entire body of the object with their hands, just feel, identify the texture, and feel this sensation before. Visualize the place where you saw it.
Sound installation within Google’s Making Sense of Color at Milan Design Week 2024
Third: The colors look like a blue sky with white clouds and a flock of birds passing by. They are played on a ceiling screen, while visitors are guided to view them through silver-plated poles with water pooling on their surfaces. This is probably reminiscent of his Shaped by Water, which Google did during Milan Design Week 2023. Refraction and multiplication are considered here. This is what the above image looks like from below. Fourth: The color is fresh flowers, pink flowers, and other delicate scents that smell like the spring flowering season.
In “Making Sense of Color,” unscented pink recycled paper falls from above like cherry blossom petals onto a curved wooden platform resembling a man-made lake. The scent of calming flowers wafts through the air, their presence felt yet hidden. The final color tastes like the sweet lemon hue of limoncello, or the summer drink of flower-infused water. The colors include loved ones sitting on a long table lined with items in each person’s favorite color, from black placemats and blue glasses to green candles and a new white Pixel Fold. It also has the feel of a gathering.
Sound exhibition within Google’s Making Sense of Color at Milan Design Week 2024 | Image © Designboom
Google’s Ivy Ross’ full-circle moment
Ivy Ross is leading the curation behind the “Making Sense of Color” installation at Milan Design Week 2024. VP of Hardware Product Design, UX, and Research at Google; Ivy Ross introduces the design boom We talked about the process of creating the installation, and soon the conversation opens the door to the past, and the revisit becomes her full-circle moment. When she was young, her father painted her bedroom walls purple. He also picked up the carpet that was there and dyed it purple. As Ivy Ross grew up, she began to notice the influence of colors around her, influenced by her memories of her childhood and her favorite purple box.
“I didn’t realize it until I started working on it (the installation), but it had come full circle.” Ivy Ross told designboom in an interview during a preview of Making Sense of Color. “When I was still a jewelry artist, my work involved color. I worked with titanium and niobium. When you charge metals with electricity, their molecular structure rearranges and it becomes light. It looks different colors underneath. All of my early experiments were about how to reflect light, how to make metal different colors. I mean, since I was growing up in a purple box. There is a wonderful return to my homeland before I start making the jewelry that I care about.”
Taste exhibition inside Google’s Making Sense of Color for Milan Design Week 2024
To understand the meaning of color, Ivy Ross and Google’s design team sought to articulate the questions that run through the second part of the Sound Frequency installation. she shows example on designboom The color yellow and the objects that may come to a visitor’s mind when they first see it. ‘You might think of lemon or limoncello. ” Ivy Ross shares with designboom. “It took us a lot of time to think about how we could express what we wanted to say, how these colors would express the image. For example, in the scent room, we would use special scents We created petals falling from the sky. We have unique materials for each area based on what we want our guests to experience.”
This curation is based on scientific discoveries about color and touches on the psychological and physiological effects that color has on people. Perhaps red reminds visitors of increased body temperature, danger, and good luck. Or in her experience with Ivy Ross, during her preview, her visitor came out of a sound installation, approached her, and told her that when her lighting changed, she felt cold. In blue. “During different art experiences and different sensations, all kinds of different hormones are released. So everything we take in, not only in our heads but also in our bodies, is to feel it. I think right now we tend to focus too much on our necks and not think about what we’re walking around with. But that’s what our 2019 exhibition proved, and our hearts. Our bodies often feel things even if we don’t realize them properly.
Check out Google’s Making Sense of Color installation at Milan Design Week 2024
When designboom ended its conversation with Ivy Ross, she was asked about her favorite color. She ponders and shares the two. Green, that bright shade makes her happy. She doesn’t know if it’s the color itself or a particular leaf in the forest. What she knows is that light green makes her happy. “And it’s purple.” she added. “It’s like the purple box I grew up in.” This shade makes her feel calm and grounded, as if it emits vibrations, a blanket that wraps her in cozy fabric and weight. Colors have cultural and personal meanings, and the Making Sense of Colors installations and exhibitions serve as reminders of these.
Ivy Ross speaks to Designboom Another guest came out of the exhibition and told her that she had begun to notice a difference in the colors of the buildings just outside where the installation was located. Somehow some colors stand out and some fade into the background. They told Ivy Ross that their guests felt like children fascinated by color, as if they had once again remembered how to see colors and understand their meaning. “And that was pure joy for me, because I think if there’s anything we want, it’s for people to understand that there’s a third dimension to color.” Visuals alone aren’t enough. there is no. It’s an emotion, a feeling.” She shares with designboom.
Smell installation inside Google’s Making Sense of Color at Milan Design Week 2024
