Tokyo Game Show 2024 Overview ~ “Opening up the world with games”

Tokyo Game Show 2024 introduces the latest trends in the expanding global game market.The theme is “Opening up the world with games”

■ Main features

• Exhibitors and visitors from around the world –In recent years, nearly half of the exhibitors at Tokyo Game Show have come from overseas. Tokyo Game Show 2024 will actively promote attracting more visitors from overseas by holding promotional events in major cities in Asia and planning package tours in close collaboration with travel agencies. We will continue to expand our business worldwide.
• Largest and newest exhibition layout – Update exhibit layout and spread out large booths to maximize the number of available booths and avoid crowding. At Tokyo Game Show, we will provide a platform that allows as many exhibitors as possible to participate while improving the venue environment.
• In-depth news for a wider audience – At Tokyo Game Show 2024, we plan to invite journalists and influencers from Japan and abroad, and we plan to create a system where they can contact exhibitors before the show and request interviews and game previews. At Tokyo Game Show, we will support the delivery of deeper information to a wider range of business professionals and game enthusiasts.

The Computer Entertainment Association of Japan (CESA, Chairman: Haruhiro Tsujimoto), in cooperation with Nikkei BP, Inc. (Nikkei BP, President and CEO: Naoto Yoshida) and Dentsu, will hold Tokyo Game Show 2024 (Tokyo Game Show 2024). announced that it would be held. Co., Ltd. (Representative Director: Takeshi Sano) Now accepting applications for exhibition.

Tokyo Game Show 2024 will be held in a hybrid format, with both real and virtual venues (*Note), as well as official distribution. The physical exhibition will be held at Makuhari Messe in Chiba for four days from Thursday, September 26th to Sunday, September 29th, 2024. The first two days, Thursday, September 26th and Friday, September 27th, will be business days, and the following two days, Saturday, September 28th and Sunday, September 29th, will be public days. Exhibitions at face-to-face venues aim to accommodate a wide range of visitors, from business people to families. In addition, official streaming programs and virtual venues will bring you a variety of news and experiences across geographies and time zones.

*The name of the Tokyo Game Show virtual venue will be changed from the previous “Tokyo Game Show VR” to “Tokyo Game Show Digital World.” At this renewal event, we will prepare a large amount of digital content that can be enjoyed on PCs, smartphones, VR devices, etc.

●Tokyo Game Show is gaining recognition as a global gaming event

Tokyo Game Show 2023, held last year, was the first event in four years to use all of Makuhari Messe’s halls. Boasting a record number of exhibitors, booths, and game titles, it was held on an unprecedented scale. The physical venue at Makuhari Messe attracted approximately 250,000 visitors, exceeding expectations. In 2023, Tokyo Game Show will make its triumphant return in earnest.

The gaming market is growing at an incredible rate, with an estimated user base of over 3 billion people worldwide. Popular games and content are enjoyed by people all over the world, transcending time zones, and the game business is expanding across borders. The globalization of the gaming world is fueled by both the gaming business and its fan communities.

Tokyo Game Show is a platform that introduces the latest trends in the global game market. Nearly half of the exhibitors are from overseas, and a wide range of game titles will be on display, from home game consoles to smartphones, PCs, and VR. We exhibit a wide range of genres, including game software titles, business solutions, game hardware, gamer gear, and game-related goods. The event is attracting an increasing number of visitors not only from Japan but from all over the world, and influencers from Japan and abroad are spreading the word about the excitement at the venue. Tokyo Game Show is becoming more popular and recognized worldwide than ever before. Please come to Tokyo Game Show 2024.

■Characteristics of Tokyo Game Show 2024

● Promoting globalization of exhibitors and visitors

In recent years, almost half of the exhibitors at Tokyo Game Show are from overseas, and the show has become increasingly popular as a global showcase. We are actively attracting visitors from overseas by holding PR events for Tokyo Game Show and inviting exhibitors from overseas in major cities in Asia. Tokyo Game Show’s international business matching will be held in a dedicated meeting area with a strengthened reservation system in response to high demand from overseas professionals. In addition, Tokyo Game Show holds an international networking party every year for the purpose of cross-border business exchange, and Tokyo Game Show 2024 is no exception. To attract game fans from overseas, Tokyo Game Show plans to partner with overseas travel agencies to plan tours. Tokyo Game Show ultimately aims to become a global event that meets both B2B and B2C needs.

●Holding a hybrid exhibition at the largest venue with a completely redesigned layout

Tokyo Game Show 2024 will be held in a hybrid format, the largest ever, just like last year. The face-to-face exhibition will be held in Makuhari Messe’s Halls 1-11, the International Conference Hall, and the Event Hall. At Tokyo Game Show 2024, we have revised the exhibition booth and stage layout and expanded the number of exhibition booths. This expansion will allow more exhibitors to participate in the event while dispersing the large exhibition area to reduce crowding. The name of the virtual exhibition will be changed from “Tokyo Game Show VR” to “Tokyo Game Show Digital World” with the aim of attracting a wide range of game fans. Tokyo Game Show Digital World will be held for a long time from September 20th (Friday) to October 6th, and game enthusiasts can enjoy virtual exhibitions on PCs, smartphones, VR devices, etc. prior to the in-person exhibition. Masu. This gives you more time to immerse yourself in the game world and interact with other users. Official streaming programs will be simultaneously distributed on various platforms such as YouTube, X (formerly Twitter), and Niconico. Virtual content provided by organizers and exhibitors will be available to view even after the in-person exhibition ends, making it a four-day game filled with games. In addition, a special Tokyo Game Show site will be set up on the Steam website this year as well, offering an easy-to-use interface, sales support for compatible game software, and promotions for free trial play.

● Established a new AI solution provider department and is recruiting exhibitors from 12 areas.

Tokyo Game Show 2024 will feature the “General Exhibition Area,” “Smartphone Game Area,” “Gaming Hardware Area,” “Gaming Lifestyle Area,” “AR/AR/VR Area,” “E-Sports Area,” and “Game “Academy Area”, “Goods Area”, “Indie Game Area”, “Family Game Park”, “Business Solution Area”, and “Business Negotiation Area”. This year, we will be opening a new “AI Technology Pavilion” in the Business Solutions Area to recruit exhibitors who provide intercompany AI solutions.

● Deliver detailed news to a wider audience

Tokyo Game Show 2024 will invite journalists (mass media and reporters) and influencers from Japan and abroad to promote and disseminate the latest news about the event to a wider audience before, during, and after the event. Tokyo Game Show 2024 will continue to appoint official supporters and indie game ambassadors, and invite official influencers from Asia. This influencer project, which started last year, is a project that publicly recruits influencers representing each country and region in Asia and Oceania, from East Asia to the Middle East, and disseminates information globally. Additionally, on the second day of Business Day, influencers who meet Tokyo Game Show standards will be invited to the venue. At the face-to-face venue, a creator lounge will be set up as a base for influencers to visit, and will support the distribution of the latest news. Additionally, Tokyo Game Show will have a system in place where journalists and influencers can contact exhibitors before the show and request interviews and game previews. Tokyo Game Show aims to expand the dissemination of information to business people and game fans by creating an environment where exhibitors, mass media, and influencers can more easily connect.

■Tokyo Game Show 2024 theme

Be ahead of the world in gaming.
Become a world pioneer in gaming
The game dares to be the best in the world!
Play, fear the world!

The days when you can be as passionate as you want are back.The time has come to do what you love and enjoy it to the fullest.

Now is the time for games to take the lead and liven up the world. Game, it’s time to show your true colors. We will continue to surprise you with technology you have never seen before. It will excite people with ideas they haven’t seen before. It’s a story we haven’t seen yet and will bring more excitement to people.

Now, let’s go to the world’s largest Tokyo Game Show. Share your thoughts together on the home of the game. Please accept the love of games from all over the world.

■Tokyo Game Show 2024 Exhibition Overview

• Event title: Tokyo Game Show 2024
• Organizer: Computer Entertainment Association (CESA)
• Co-sponsor: Nikkei BP Inc., Dentsu Inc.
• Date and time:
  • Thursday, September 26, 2024 Business Day 10:00 a.m. to 5:00 p.m.
  • Friday, September 27, 2024 Business Day 10 a.m. to 5 p.m.
  • Saturday, September 28, 2024 Public open day 10:00 a.m. to 5:00 p.m.
  • Sunday, September 29, 2024 Public open day 9:30 a.m. to 4:30 p.m.
  • *On the final day, September 29th, doors will open and close 30 minutes earlier than usual.
  • *On public open days, the doors may open 30 minutes earlier than scheduled depending on the situation.
    situation.
• venue:
  • Makuhari Messe (Mihama Ward, Chiba City, Chiba Prefecture)
  • Exhibition Halls 1-11/International Conference Hall/Event Hall
• Expected number of visitors: 250,000
• Expected number of booths: 2,500
• Official website: https://tgs.cesa.or.jp/

■Exhibitor application/selection/briefing session schedule

• Exhibition application deadline: Friday, May 24, 2024
• Booth location meeting:
  • Monday, June 10, 2024 – For exhibitors with 40 booths or more (no adjacent exhibitors)
  • Thursday, July 4, 2024 – Exhibitors with less than 40 booths (adjacent exhibitors)
• Official exhibitor program selection:
  • Friday, June 14, 2024 For exhibitors in priority order (1) and (2)
    • Priority (1): Home console platformer
    • Priority ②: Companies participating in the Tokyo Game Show 2023 Official Exhibitor Program
  • Thursday, June 27, 2024 For exhibitors with priority (3) and (4)
    • Priority (3): General exhibitors participate in Tokyo Game Show 2023
    • Priority ④: Other exhibitors
• Exhibitor information session: Thursday, July 4, 2024

For details, please see exhibitor information on the official website: https://tgs.cesa.or.jp/