Roselyn Sanchez, Nikki Reed, Vanessa Hudgens, Brooke Burke join Kaliwater Kids Campaign
kali water kids
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Fresh off showing off her baby bump, Vanessa Hudgens is cooking up some delicious treats for her soon-to-be-born baby, and she’s enlisting the help of fellow Hollywood moms in the process.
The entrepreneurial star is behind Kaliwater, a vegan cactus water brand made from prickly pear fruit (grown in the Sonoran Desert) that she launched with co-founder Oliver Trevena in 2020. , has launched a child-friendly spill-proof pouch. Kaliwater also has new investors to celebrate. Actress Nikki Reed, fitness expert Brooke Burke and singer-songwriter Roselyn Sanchez have joined Kaliwater Kids as patrons and ambassadors.
“From the beginning to now, sharing Kaliwater with our friends has been our favorite part. We ended up sending it to all of our friends from all walks of life. “As soon as the package arrived, parents called and said their kids had ingested all the prickly pear,” Hudgens said. hollywood reporter.
Caliwater Kids Organic Cactus Water Pouches of 24
The 4.2-ounce recyclable pouch comes in wild prickly pear and watermelon flavors, contains no artificial sweeteners or flavors, and is packed with 5 natural electrolytes to support hydration. These can be purchased online as well as in stores such as Amazon, Walmart Marketplace, Pavilions, Pete’s Market, and Thrive Market. “The kids were blowing away the prickly pear cacti. And we [thought] There was an opportunity here for us to step in and provide kids with really tasty and healthy alternatives. ”
A portion of the proceeds from Kaliwater Kids will be donated to Olive Crest, a nonprofit organization dedicated to preventing child abuse by supporting children and families in crisis.
Related: Vanessa Hudgens talks about incorporating Filipino traditions into her smoothies
of spring breakers star caught THR Days after the Oscars ceremony, she co-hosted ABC’s oscar red carpet show With Julianne Hough. This marks the third year in a row that the 35-year-old actress hosted the official Academy Awards pre-show, and revealed for the first time that she and her husband, baseball player Cole Tucker, are pregnant. did. Here, she shares her nostalgic journey to launching Kaliwater Her Kids, how she brought her latest celebrity investor on board, how she stays involved in her business day-to-day, and why she always I’ll tell you more about what I’m claiming. Bath time.
What is the inspiration for the pouch packaging?
We (Trvena and I) were reminiscing about our childhoods. I was drinking Capri Sun and loved it. I have a friend who still drinks Capri Sun out of nostalgia. But when I looked at the package, I noticed that it was loaded with high fructose corn syrup and sugar. It was actually removed from stores because some really dangerous ingredients were found. [Editor’s note: In 2022, Kraft Heinz issued a voluntary recall of about 5,760 cases of Capri Sun’s wild cherry flavor drinks after a diluted cleaning solution, “which is used on food processing equipment, was inadvertently introduced into a production line at one of our factories.”]
I decided to choose a pouch that is easy to carry, convenient when going out, and personally brings a sense of nostalgia. I wrote little affirmations on the back of it so the kids could say it out loud.
What conversations did you have to bring Nikki, Brooke, and Roselyn on board as investors?
“Mom, this is for the kids!” We want to fill our products with people who actually use them, people who trust our products enough to give them to their children. I was there. So we were able to bring in women that we are friends with and just adore and bring this world into the world with them. It’s a lot of fun.
At Kaliwater, we’re committed to keeping it in your family. Oliver and I have been friends for about 15 years now, and we’re thrilled to be able to build this partnership together, put on our business hats together, and have each other on our side as we approach this endeavor. So we’re committed to continuing to grow our family, all of our investors, all of our participants, our friends and family, and it’s a really tight-knit little group that we have.
Caliwater Kids Pouch, Variety Pack of 24, 4.2 oz.
Earning trust is really necessary, especially in business. They are also like life partners.
Oliver, we’ve lived a full life together. If we could do everything we have overcome together, we could do some business!
What is the key lesson in entrepreneurship you have learned so far?
I am about to [try to] Find out what’s going on and try to be as involved as possible. I always schedule calls with my team to see how the numbers are progressing, how certain retailers are performing compared to others, and where we need to push new flavors. I’m checking it out. I’m very hands-on and very involved, and I want to be that way. That’s how you learn the ropes and stay truly on top of everything that’s going on. It’s not just about slamming your name on something. You really have to work.
What are the metrics for success?
I saw kids and just drank it and I saw random kids drinking it. We just know that it’s actually being used for what we intended it to be used for: kids on the go.
Brooke Burke, Nikki Reed, Roselyn Sanchez, Vanessa Hudgens join Kaliwater Kids Campaign
kali water kids
Seeing these “in nature” moments must feel amazing.
Even with Kaliwater, when I’m out and about and I go to a little boutique market, they have it on the fridge, and I didn’t know it was there because it’s like a tiny little boutique. That’s what fascinates me. I feel like we were really successful. Because it’s about reaching small parts of different cities and different communities, and knowing that it’s accessible and consumed and enjoyed is success for me.
Do you still check the inventory when you go to the grocery store?
oh yeah. I am a proud mother of Kaliwater.
You’ve obviously been very busy lately with Caliwater and Know Beauty and hosting the Oscars pre-show. What is your relaxation routine? Has anything changed since you became pregnant?
As I always say, I’m a person who loves taking baths. I’ve always done that. All in all, as a fire sign, I think being in water is just very depressing emotionally and mentally. I have always been a big skin care advocate and nothing has changed. I still use the Know Beauty mask every few days at night. And I think that no matter what stage you’re at in life, it’s always important to take care of yourself and take time out of your day to really carve out moments that are just yours.
