Singapore – We Are Social Gaming, the games-focused arm of global social-driven creative agency We Are Social, has announced three distinct new services to help brands, publishers and developers expand into the gaming space.
The first is a gaming division that aims to simplify the process of bringing non-gaming brands into the gaming space by showing that there are levels to play and multiple ways to win. At We Are Social, there is no “one size fits all” approach. Because in an age where gaming is shaping the culture, bespoke solutions are at the heart of our clients, their products and the conversation.
In addition, the agency will also provide game developers and publishers with a full-funnel, connected, and enhanced approach to social-driven product marketing focused on brand building, conversion, and player retention across new and existing titles. I am.
Finally, We Are Social leverages its wide range of clients and connections to forge meaningful partnerships with brands and developers, introducing each to new audiences.
We Are Social Gaming is comprised of a global team of over 50 of the agency’s most seasoned gaming and esports professionals from multiple disciplines, who collaborate across We Are Social’s client portfolio. , identifies gaming opportunities for brands across all sectors and industries.
The company’s gaming clients include Activision/Blizzard, Riot Games, Sony, Twitch, G2, Fnatic, and more, and in recent years has focused on gaming, working with non-gaming brands like Uber Eats, Vodafone, and Renault. We have been running a campaign.
Rachel Rakowski, Global Head of Games, We Are Social “It’s safe to say that gaming is no longer a niche thing. It’s firmly established itself as part of culture, and as such is one of the most popular media spaces for brands today.” , the gaming space is different from traditional media, and there is no “one size fits all” approach. Brands and developers need to think differently to cut through the noise. ”
She added: “This is why we are launching three new services that give companies from all sectors and industries the opportunity to connect with the gaming community in a variety of ways. We are focused on driving connections between culture-based work, people, communities and brands, while creating and delivering meaningful ROI.”
