All-denim haute couture? A high-end designer spacesuit? The retail experience of the future?
Generative AI lets you instantly create photos of anything you can imagine.
And while that’s been true for a while, this trick is suddenly available to everyday shoppers and social scrollers, thanks to some new tweaks by tech giant Meta Now you can easily create and share images.
Meta this week announced the Imagine feature, a new testing feature for WhatsApp that lets you create images with the Meta AI bot. The user types the prompt and watches the visuals change every few keystrokes.
According to the company, “From album artwork to wedding signage, birthday decorations and costume inspiration, Meta AI can generate images that bring your vision to life faster and better than ever before. “Helpful prompts are also provided that give you ideas for changing the image, so you can keep iterating from your initial starting point.”
What the space suit would look like if it were part of the Fall 2500 collection created by WWD using Meta’s new Imagine feature.
Created by WWD using Meta’s Imagine feature.
Users can enjoy and share their realistic or fantasy output.
The fashion industry is obsessed with AI, looking to leverage the technology in everything from e-commerce and customer service to supply chain and purchasing.
But as AI images start appearing everywhere and looking great, the next new thing could be the big wave.
Meta said the AI images it generates are now clearer and of higher quality.
Building these kinds of tools and making them freely available has an immediate impact and removes a major barrier to AI. Users can use the Imagine feature to create, edit, transform and animate images in the apps they already use to turn them into GIFs.
There are also benefits for brands, and it goes beyond just tracking the looks people create and share. In the hands of wily executives and marketers, brands now have an easy way to test ideas and see which ones grab attention before fleshing out the concept or creating a prototype. You can put it in.
A vision of what shopping will look like in the future, created by WWD using Meta’s new Imagine feature.
Created by WWD using Meta’s Imagine feature.
Meta does not currently monetize this feature. The point seems to be to show how advanced and fast meta AI has become.
Other parts of Meta’s announcement appear to directly target Google in the AI-powered search space. “You can access real-time information from across the web without having to jump back and forth between apps,” the company said.
To achieve this, your bot needs to be easily accessible from many locations. As a result, bots are spreading across app families and beyond. This bot can be found in his Facebook, Instagram, WhatsApp, and Messenger search functions. It launched online through the new Meta.ai website via Ray-Ban Meta smart glasses and eventually Meta Quest audio. It’s also in your Facebook feed.
Google has been developing and supporting AI for years, but the pace has accelerated as new formats like genAI have boomed over the past year and a half. Many of its efforts target shopping, and sometimes specifically fashion, such as last year’s virtual apparel try-on and latest style recommendation features. Maria Lentz, vice president and general manager of commerce, said the search giant is partnering with merchants with “cutting-edge technology” to “evolve shopping from just a transactional experience to one that is truly immersive and inspiring.” ” he told WWD.
Many of the tech giants think the same way. From Snapchat to Amazon, big tech companies are using his AI to power augmented reality try-ons and launch their own chatbots and shopping assistants.
And if you expand your horizon to include retailers like Microsoft Azure partner Walmart, which announced its genAI-powered search capabilities at CES, and Target, which leverages AI to deliver personalized shopping experiences, the field is Looks crowded.
This AI arms race could come down to who makes this technology the most accessible. If Meta AI and its Imagine feature are as fast and friendly as Meta claims, that could be a good start. The fashion industry is figuring out how to leverage the fanciful imagery that bears its brand mark.
